AUSTIN, Texas--(BUSINESS WIRE)--Today, food tech company Incredo, Inc. (US) has announced the launch of Incredo® Sugar G2, a concentrated version of its globally recognized and award winning sugar-based sugar reduction solution, Incredo® Sugar. The solution is the latest addition to its portfolio of innovative sugar reduction offerings for food manufacturers and CPGs. Incredo Sugar G2 is a clean-label, patent-pending concentrated sugar-carrier complex, and is now available to companies in North America & Europe for use in baked goods, chocolates, spreads and gummies.
Demand for products with less added sugar is at an all-time high as consumers and food companies recognize the negative impacts of sugar overconsumption for human and environmental health.1 Incredo Sugar G2 is uniquely positioned to meet this growing demand, and offers several key advantages compared to other sugar reduction solutions on the market. Of note, Incredo Sugar G2 is a non-GMO solution made from a combination of real sugar (cane or beet) and protein, available in both plant-based and dairy-based options, making it a clean-label offering for food manufacturers. Because the solution is based upon real sugar, it also delivers the same sweetness and sensory profile of sugar with no aftertaste, which allows for the solution to maintain 100% of the taste of sugar with up to 50% less of it.
Incredo Sugar G2 also offers easier use and flexibility as the solution can be integrated into food manufacturers’ recipes in various stages of the food preparation process. The solution can be added alongside a company’s current sugar supply, as a micro-ingredient rather than a full sugar replacement, requiring no change to its existing sugar procurement or supply chain and contributing to cost efficiency. This concentrated offering is also more sustainable because it can be produced, stored and manufactured in smaller quantities.
“Our aim when working with food manufacturers to achieve their sugar reduction goals is to offer a solution that suits their specific needs,” said Kelly Thompson, Co-CEO and Commercial Head at Incredo. “This latest addition to our product portfolio provides another option for our partners that allows seamless integration into the manufacturing process, while leveraging our innovative technology.”
The announcement of Incredo Sugar G2 comes on the heels of Incredo’s continued growth and expansion, having built out its North American headquarters and labs in Austin, Texas over the last year with the addition of team members across food science, operations, and sales divisions. As of 2024, Incredo has also transitioned all production of its sugar reduction solutions to the United States.
“We’re committed to providing innovative solutions which deliver sugar-reduced food products that are both tasty and nutritious,” said David Tsivion, Co-CEO and Chief Technology Officer at Incredo. “As we expand our ingredient portfolio with the launch of Incredo Sugar G2, we’ll continue to uphold our commitment to providing a full end-to-end solution, including providing our partners with guidance on any necessary recipe reformulation, bulking and production know-how, and strategic optimizations specific to desired food applications.”
Earlier this year, Incredo received a “no questions” response letter from the U.S. Food & Drug Administration for the Generally Recognized as Safe (GRAS) notice submitted by the company, signifying the safety of Incredo Sugar G2 for use in food products. Incredo Sugar has already reached full commercial availability in the U.S., and companies are using the solution in products, including sugar-reduced chocolate chips and coatings as part of Blommer Chocolate Company’s innovative Discovery product line. A variety of companies, including several iconic food brands, are developing and testing products using Incredo Sugar and Incredo Sugar G2.
Incredo will be exhibiting at Natural Products ExpoWest next week in Booth 2898B, Hall C at the Anaheim Convention Center in Anaheim, CA from March 14th to 16th. Visitors will be invited to talk to the team and try products made with Incredo’s sugar reduction solutions. For more information, please visit incredosugar.com.
About Incredo LTD
Incredo LTD (f.k.a. DouxMatok) is pioneering the development of efficient nutrition and flavor delivery technologies. Its flagship product is its first-of-its-kind sugar-based sugar reduction solution, Incredo® Sugar, which maximizes the efficiency of sugar delivery to the sweet taste receptors and maintains the same level of sweetness, enabling substantial sugar reduction without compromising taste. Independent consumer and expert sensory panel tests have confirmed that, when using Incredo® Sugar, it is possible to reduce 30%-50% of the sugar levels in a wide range of food and snack products while retaining consumer preferences. For more information, please visit incredosugar.com, or follow along on LinkedIn.
About Incredo® Sugar
Recognized as a special mention in the ‘Best Inventions of 2020’ by TIME, Incredo® Sugar is the flagship product of Incredo LTD (f.k.a. DouxMatok), a global food tech company pioneering the development of efficient nutrition and flavor technologies and enabling tastier and healthier consumption of foods. Incredo® Sugar is a first-of-its-kind, clean-label, sugar-based sugar reduction solution that improves the efficiency of sugar delivery to the sweet taste receptors and achieves the same level of sweetness while enabling substantial sugar reduction without compromising taste. Based on real cane sugar, this breakthrough, patented sugar reduction solution enables food manufacturers to develop delicious, better-for-you formulations that deliver great taste experiences and enhance nutritional values of sweet food products while reducing sugar. For more information, please visit incredosugar.com, or follow along on Facebook and Instagram.
Sources
- Kerry Group. “Consumer Tastes are Changing Towards Sweetness.” Kerry Group, May 2023, https://explore.kerry.com/sensibly-sweet-research.html
