TORONTO--(BUSINESS WIRE)--Growclass, an award-winning course and community specializing in Growth Marketing, is thrilled to announce a significant milestone in its mission to democratize digital marketing education. In collaboration with Upskill Canada, Growclass has received $1.7 million in funding to train 500 students by March 2025 from underrepresented communities across Canada.
The funding is part of the Digital Marketing Skills Canada (DMSC) program, powered by Upskill Canada and championed by the Canadian Marketing Association (CMA). Supported by funding from Innovation, Science and Economic Development Canada’s (ISED) Upskilling for Industry Initiative, more than 15,000 Canadian workers will benefit from this innovative approach to skills training. Aiming to bridge the digital skills gap, this initiative will provide high-quality training to individuals in underserved communities, creating new opportunities for career growth.
“At Growclass, we believe that all marketers deserve an incredible career and to get paid what they are worth. This partnership with Upskill aligns with our mission to create the best digital marketing education and network that is accessible to all,” states Sarah Stockdale, Founder and CEO of Growclass. “By focusing on underrepresented communities, we want to support and arm individuals with the skills needed to change their career trajectory and thrive in a growth marketing role.”
LinkedIn’s 2024 Canadian Jobs On The Rise 2024 report listed “Growth Manager” as the number one fastest growing job in Canada. Within that role, the current gender breakdown is 23 per cent female and 73 per cent male. Despite growth marketing being a lucrative, quickly growing job, there are not enough accessible ways for women and underrepresented communities to upskill to be considered for these roles.
The collaboration between Growclass and Upskill Canada underscores a commitment to diversity and inclusion by targeting underrepresented communities in digital marketing education. The initiative will not only provide essential digital marketing skills but also pave the way for participants to embark on high-growth career opportunities, contributing to a more diverse and skilled workforce.
The DMSC program will run for seven weeks, with a goal to upskill 1200 individuals by March 2025.
About Growclass:
Growclass is an award-winning course and community specializing in Growth Marketing, equipping marketers with the technical skills needed for high-growth career opportunities. Founded by Sarah Stockdale, Growclass is dedicated to making digital marketing education accessible and inclusive. To learn more about Growclass and its programs, visit www.growclass.co.
About Upskill Canada:
Upskill Canada is a national talent platform that helps fast-growing companies access the talent they need to compete and succeed globally while creating new career pathways for workers to rapidly transition into high-demand roles. Upskill Canada will target all regions of the country and support Canadian-based employers, with a particular focus on small to medium-sized enterprises (SMEs). It will focus on strengthening key growth sectors, including digital technology, cybersecurity, agricultural technology, advanced manufacturing, clean technology and biomanufacturing.
