NEW YORK--(BUSINESS WIRE)--Berns Communications Group (BCG) today announced it has appointed Hearst and Condé Nast veteran Kelly Roma as its new Senior Director of Events and Partnerships. Roma will expand BCG’s three business influencer networks—the Retail Influencer Network, The DealmakeHers and The Z Suite—as demand for high-impact industry events and expert insights from these communities continues to grow. A highly experienced marketing and events leader, Roma joins BCG from Hearst Magazines, where she created and executed events and marketing activations for Cosmopolitan, Women’s Health, Men’s Health, Town & Country and Seventeen.
“We’ve seen increasing demand for intimate, bespoke events hosted by members of our business influencer networks and for partnerships and research studies that tap their expertise and unique insights,” said Stacy Berns, President of BCG. “To meet that demand, we’re expanding our capabilities, and Kelly is the ideal person to help us build out our networks and their respective partnerships and programs. She brings extensive experience, creativity and leadership skills that will elevate our events and foster strong partnerships that benefit our clients and the industry overall.”
“I’m thrilled to join Berns Communications Group, especially at a time when retail industry leaders are looking for opportunities to connect meaningfully with clients, potential partners and industry change-makers,” said Kelly Roma, Senior Director of Events and Partnerships at BCG. “I’ve known Stacy Berns personally for a number of years and have worked on events she’s attended and partnerships she’s initiated. I’ve always admired the deep network of media and industry relationships she’s built and am excited to develop memorable events that bring influential leaders together to help them move their businesses and the industry forward.”
Roma is a highly experienced marketing and events leader who most recently served as Director of Marketing and Special Projects at Hearst Magazines, where she created and oversaw events and partnerships across a range of titles. Earlier in her career, she was Integrated Marketing Manager for Departures magazine at Time Inc., where she specialized in 360-degree campaigns targeting luxury consumers. Prior to that, Roma spent four years managing special events and promotions at Condé Nast’s Teen Vogue. She holds a BS in Fashion Industry Management from Philadelphia University.
About Berns Communications Group
Berns Communications Group is a women-led firm that builds brand and executive leadership profiles through strategic communications and our network of retail advisory platforms. We are widely known for driving awareness for both category creators and well-established businesses, fostering strategic partnerships, elevating women-led initiatives and developing bespoke events that build credibility for our clients and raise their global profiles. For more information, please visit BernsCommunications.com and follow us on LinkedIn and Instagram.