LOS ANGELES--(BUSINESS WIRE)--LATV (Latino Alternative Television) has retained its #1 position as the largest Hispanic-focused Digital Ad Network* according to Comscore Media Metrix. LATV is a Minority-Owned multiplatform network, programming and creating primarily English language content with a Hispanic focus for a diverse, influential 18-49-year-old audience. According to Comscore, they have accumulated an ad network with a potential reach of almost 200 million, which equates to around 70% of the total Hispanic population.
"Leading the Hispanic market in the scale of our digital network for December and January, two crucial months for brands, is fantastic," said Andres Palencia, CEO of LATV. “It validates the effort and investment we’ve put into growing LATV’s digital offer. LATV creates content for the most valuable brand audience group, and it’s complemented by innovation that allows us to connect them with brands at an unprecedented scale.”
LATV’s digital solutions brand is an authentic solution for advertisers wanting to connect with the important multidimensional Hispanic audience. Having established themselves as leaders in understanding Gen Z and Millennial Hispanic culture, LATV leans into their content footholds of Culture, Latina, LGBTQ+, and Afro-Latinidad. The network has firsthand insight on how to drive fandom based on their two decades of creating original, diverse programs for the important 18-49-year-old audience who identify with multi-hyphenates.
“LATV's unique value proposition lies in its ability to target bilingual, bicultural, and intersectional audiences uniquely and contextually. As pioneers in reaching this segment for nearly two decades, we engage with them throughout their consumption journey, targeting them during their most engaged moments,” Gisella Fu-Ripp, SVP of Sales, LATV.
The network will again participate at the AIMM GrowthFronts in New York on Wednesday and Thursday, February 28 and 29. Fu-Ripp will be one of the panelists at the GrowthFronts, speaking on the impact of intersectionality in today’s diverse marketplace.
*Source: Comscore Media Metrix® Multi-Platform, Total Digital Audience, Key Measures Report, January 2024, U.S. Customized Media List including: LATV Network, NGL Media, Adsmovil Hispanic Premium Network, H Code Media, Prisa Media US, Univision Digital Network, Marca Hispanic Exchange, Complex, Vice Media Group, Telemundo Sites, UNIVISION.COM, Grupo Televisa, and HOLA.COM Sites.
ABOUT LATV
Latino Alternative Television (LATV) (www.latv.com) is the nation's leading English-speaking Gen Z and Millennial Latino entertainment network and the largest Hispanic-focused digital ad network in the United States. Latino Alternative Television's ad network reaches over 195 million individuals and reaches 19% of the American Latino demographic. A pioneering bilingual media company elevating Latino voices and redefining Latino culture, Latino Alternative Television's content emphasizes young Latino culture and Latina empowerment, as well as LGBTQ+ and Afro-Latino pride. For more information, visit www.latv.com.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and confidently make business decisions. Comscore is a proven leader in measuring digital and TV audiences and advertising at scale, the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.
