DUBLIN--(BUSINESS WIRE)--The "Middle East and North Africa OTT TV and Video Forecasts 2023" report has been added to ResearchAndMarkets.com's offering.
The landscape of over-the-top (OTT) television and video streaming services continues to evolve across the Middle East and North Africa (MENA), with a remarkable surge in subscription video-on-demand (SVOD) highlighted in the latest industry forecast. It projects that by the year 2029, 13 Arabic countries will see SVOD subscriptions swell to a substantial 28 million—a significant climb from the 15 million recorded in 2023.
Despite intense competition from local entities, Netflix is anticipated to maintain its market dominance in the region. However, Arabic services are expected to grow robustly, potentially shifting the competitive dynamic. It is predicted that key regional players, including StarzPlay, Shahid VIP, and OSN+, will bolster their market presence remarkably, accounting for a combined 46% of total Arabic SVOD subscriptions by the end of the forecast period, contributing to an additional 4.7 million subscriptions starting from 2023.
The proliferation of these services underscores not only the growing appetite for digital streaming across the region but also the role of localized content in driving subscription growth. Principal Analyst Simon Murray noted: “As some of the US-based platforms lower their global rollout and local content commitments, the Arabic players will thrive.” This statement encapsulates the projected trend where regional services are set to capitalize on the creation and distribution of locally resonant content.
This comprehensive research is a must-read for professionals involved in corporate development, strategy, and analyst roles, offering essential insights into the rapidly changing OTT and video streaming landscape. The depth of data presented in this report is also invaluable to content owners, broadcasters, SVOD and AVOD platforms, telcos, pay TV operators, TV equipment manufacturers, banks, consultancies, and satellite operators that are keen to understand and navigate the complexities of this sector.
Industry Insights:
- The report provides critical analysis on the projected growth and trends within the MENA OTT TV and video market.
- It elaborates on the contribution of regional players to the overall expansion of SVOD services, spotlighting the rise of local content offerings.
- The forecast includes an examination of impacts of international platform strategies on regional subscription dynamics.
The burgeoning MENA OTT TV and video landscape presents a realm of opportunity, and this comprehensive review delineates the avenues of potential growth and the challenges that may arise. Such nuanced research is essential in equipping businesses and stakeholders with the foresight required to make informed decisions and remain competitive in a rapidly evolving industry.
In-Depth Market Analysis
The report allows readers to delve deeply into the statistics, predictions, and factors influencing the OTT and video streaming market across the Middle East and North Africa region. With subscriber counts on the rise and local content becoming an increasingly influential factor, the research provides a thorough understanding of current trends and future potentials in these key Arabic markets.
For those across the media landscape and adjacent industries aiming to remain at the forefront of market developments, this meticulously curated research document offers a guiding light through the evolving terrain of OTT services and video streaming consumption.
Companies Mentioned
- Amazon Prime Video
- Apple TV+
- Batelco
- beIN
- Discovery+
- Disney+
- Fox Plus
- HBO Max
- MBC (Middle East Broadcasting Center)
- NBCUniversal
- Netflix
- OSN
- OSN (formerly called Orbit Showtime Network)
- Paramount+
- Shahid VIP
- StarzPlay
- STC (Saudi Telecom Company)
- Viu
- Zain
-
Zee5
For more information about this report visit https://www.researchandmarkets.com/r/t0m92u
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