IRVING, Texas--(BUSINESS WIRE)--Fuzzy’s Taco Shop, the popular Baja-style taco restaurant known for its bright flavors and laid back atmosphere, is rolling out a can't-miss deal that will have guests enjoying even more Baja without breaking the bank. Beginning on Wednesday, February 21st, guests can indulge in any of the Fuzzy's OG Tacos for just $1.00* with the purchase of any item from the newly added Primo Baja menu category.
This special offer comes on the heels of the unveiling of their new Primo Baja menu category. Embracing the essence of Baja cuisine, the new Primo Baja category boasts items that encapsulate the vibrant and fresh spirit of the Mexican peninsula.
To anchor the new menu category, Fuzzy’s Taco Shop has unveiled their authentic Baja Fish Taco - a delectable creation featuring beer-battered and fried cod served on a soft corn tortilla. The fish taco is complemented by a medley of fresh ingredients, including shredded cabbage, house-made cilantro-lime crema, and pickled red onions, also made in-house. Finishing touches of Fuzzy Dust, cilantro, and a lime wedge add a burst of flavor that will transport taste buds straight to the Baja coast.
In addition to the new Baja Fish Taco, the Primo Baja menu includes the popular Quesabirria Tacos and Birria Bowl, making them permanent fixtures on the menu following their successful limited time feature last fall. The Margarita Shrimp Taco, a fan-favorite offered for a limited time in early 2023, also returns as a permanent item in the Primo Baja section, with the popular California Heat Taco rounding out the category.
“With the launch of this Primo Baja category we are embracing our Baja roots and amplifying what makes us ‘Fuzzy’s’,” says Paul Damico, President of Fuzzy’s Taco Shop. “Our fish tacos have been a fan favorite since Fuzzy’s began, and with our chef-driven approach to new recipes, like the hand-battered Baja Fish Taco, and a renewed focus on Baja-style preparation, we look forward to continuing to offer a unique product in the Mexican fast-casual plus space.”
Now through Sunday, March 31st, guests can celebrate the launch of the Primo Baja category by enjoying their favorite OG Tacos for just $1.00 with the purchase of any item from the new menu group. The $1.00 promotion includes all Fuzzy’s OG Tacos prepared with their scratch-made garlic sauce and feta cheese along with proteins like grilled shrimp, carnitas and shredded brisket.
“We know Fuzzy’s Taco Shop fans love our Baja-inspired food, so what better way to celebrate the launch of this new category with an added value to our guests,” says Damico. “This promotion will make it even more approachable for the entire family to dine with us and enjoy our laid-back vibes and scratch-made food at an even chiller price.”
Follow Fuzzy’s Taco Shop on Instagram, Facebook and TikTok for your daily dose of good vibes and craving-inducing photos. As of September 30, 2023, 47 franchise groups operated 137 Fuzzy's restaurants in 18 states within the United States and we had one company-owned restaurant in Texas, totaling 138 restaurants. For a full list of locations, please visit www.FuzzysTacoShop.com.
*With the purchase of each Primo Baja item, at participating locations, guests can add 1 OG Taco to their order for just $1. Promotion is limited to 1 OG Taco per 1 Primo Baja item purchase, is not valid with third-party delivery, or on Taco Plates and is not valid with any other offer.
Founded in 2003 in Fort Worth, Texas, Fuzzy’s Taco Shop® is a fast-casual restaurant serving Mexican favorites with a splash of Baja. The laid-back atmosphere pairs perfectly with signature Baja-style tacos, famous chips and queso, and icy-cold beverages always served at a chill price. As of September 30, 2023, 47 franchise groups operated 137 Fuzzy's restaurants in 18 states within the United States and we had one company-owned restaurant in Texas, totaling 138 restaurants. Additionally, Fuzzy’s Taco Shop was ranked a Top Food Franchise, Top Franchise for Culture, and Top Multi-Unit Franchise for 2021 by Franchise Business Review, recognized in Franchise Times “The Top 500 Issue” in 2022, Entrepreneur’s 2021 Franchise 500 Ranking and Nation’s Restaurant News #10 “Fastest Growing Chains” of 2018. Fuzzy’s Taco Shop restaurants are franchised by affiliates of Pasadena, Calif.-based Dine Brands Global, Inc. (NYSE: DIN). For franchising information, visit www.MyFuzzys.com.
About Dine Brands Global, Inc.
Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries and franchisees, supports and operates restaurants under the Applebee's Neighborhood Grill + Bar®, IHOP®, and Fuzzy’s Taco Shop® brands. As of September 30, 2023, these three brands consisted of over 3,500 restaurants across 18 international markets. Dine Brands is one of the largest full-service restaurant companies in the world and in 2022 expanded into the Fast Casual segment. For more information on Dine Brands, visit the Company’s website located at www.dinebrands.com.
