LOS ANGELES--(BUSINESS WIRE)--Workplace culture expert and CEO of Spring Street Solutions Anne Jacoby is announcing the release of her new book, Born to Create: How Creativity Sparks Connection, Innovation, and Belonging in Our New World of Work, published by Fast Company Press.
Anne’s unique perspective on applying creativity in different environments, influenced by 15 years as a professional singer, actor, and dancer, is the driving force of Born to Create, which explores why creativity is essential in today’s world of work. “Creativity is what fuels us to build the life we want to live,” says Jacoby. “Our lives are rapidly changing at an unprecedented pace. Most CEOs agree their companies will look significantly different 10 years from now. Fostering a work environment where creativity is encouraged and rewarded helps us reimagine a better future of work. Employees benefit from creative leadership to take safe risks, experiment, and learn from inevitable setbacks. Building that creative muscle is how we will continue to adapt and thrive.”
Born to Create illustrates the power skills often developed by creative artists and applies them to corporate environments. Through highlighted stories of artists, entrepreneurs, and business leaders, each scene delivers exercises to build creative confidence and resilience, lead others in the creative process, and foster a creativity culture to achieve business value and personal fulfillment.
Jacoby continues, “Creativity is more than a professional skill. It’s a life skill. I hope this book encourages readers to build their creative confidence and take action—whether to advance their career, be a more nurturing parent, or pursue a creative passion. We all have the capacity to express ourselves creatively. Like any skill, creativity takes practice, which can ultimately lead to fresh solutions and greater fulfillment in all aspects of life.”
Anne will be hosting a book launch event on Thursday, February 22 at 7 pm PT at Barnes & Noble, located at 189 The Grove Drive Suite K 30, Los Angeles, CA 90036. For more details, please visit: https://stores.barnesandnoble.com/event/9780062164438-0
About Anne Jacoby
Anne Jacoby is founder and CEO of Spring Street Solutions, a culture consultancy dedicated to cultivating creativity at work. Through culture assessments, workplace strategy, leadership programs, and coaching engagements, Anne partners with leaders who crave more connection, innovation, and inclusion across their teams. Her clients range from high-growth startups to F500 global organizations.
With an MBA from NYU’s Leonard N. Stern School of Business, Anne blends her creative roots and over twenty years of business know-how to enable desired organizational change. Before her pivot to the corporate world, Anne spent fifteen years as a performing artist in Los Angeles, Chicago, and New York.
Anne is an advocate for arts education and proudly supports her alma mater, the Los Angeles County High School for the Arts. She is based in Redondo Beach, California, where she lives with her husband and two creative kids.
