VANCOUVER, British Columbia--(BUSINESS WIRE)--Canada’s beloved chocolatier is spotlighting its much-loved mascot; an adorable plush hedgehog toy by the name of Philbert among its exciting Easter chocolate collection. For the first time ever, Philbert is bringing fun, mischief, and tons of Purdys treats to households across the country in the form of a game called “Where’s Philbert?” In addition to Easter fun, Purdys Chocolatier will be well-stocked with best-selling chocolates to enjoy and purchase in-store and online.
An Ear-resistable Easter Collection
Purdys Chocolatier’s 2024 Easter collection features new Easter treats as well as a few familiar favourites, including:
- Milk Chocolate Foiled Eggs - Solid chocolate eggs available in either milk or dark chocolate. Individually wrapped in colourful foil and ideal for Easter egg hunts. $22.50
- Easter Classics Gift Box, 16pc – The perfect way to say "Hoppy Easter"! This gift box of 16 bestselling chocolates is sure to get you into a celebratory mood. Made with sustainable cocoa. $25.00
- Barnaby Bunny - Our dapper solid chocolate Barnaby Bunny stands 14.5 cm / 5.7 inches tall and is available in milk, dark and white chocolate. Made with sustainable cocoa. $12.00
- Vegan Chocolate Spring Egg - When we say we have chocolate gifts for every bunny, we mean it. These tasty eggs will be a treasured treat in any Easter basket. Available in smooth vegan dark chocolate and deliciously creamy vegan mylk chocolate. Made with sustainable cocoa. $5 Each or 3/$14
- Philbert Plush - This squishy-squashy 7" Philbert plushie is a big fan of cuddles, naps and backpack adventures. The perfect gift for anyone to play “Where’s Philbert?” before Easter. Ages 3+ $9.00
Get Egg-cited For Easter Baskets
What’s better than a box of chocolates? How about a whole basket full?
This year, Purdys Chocolatier’s Easter collection features an adorable reusable Easter basket that includes a White Chocolate Bunny Lolly, a Milk Chocolate Bunny Lolly, a Topsy Bunny, a Crisp Egg, and Milk Chocolate Yolk Eggs. The basket itself is perfect to use for Easter egg hunts, and with so much variety, it’s the perfect gift to share with family and loved ones. As always, the chocolates in the basket are made with sustainable cocoa.
The Easter 2024 collection is available online and in all Purdys Chocolatier shops across Canada beginning February 16th, 2024.
Head to www.purdys.com to shop online or find a Purdys Chocolatier near you.
“Where’s Philbert?”
Dedicated to spreading joy and connection through the power of chocolate, Purdys Chocolatier sought to create an activity to engage the whole family leading up to Easter.
The premise behind “Where’s Philbert?” is a nod to the famous elf, in this instance based on a stuffed hedgehog that stays with the family, but moves to a different location in the house every night (courtesy of moms, dads, and guardians). Every morning, kids are encouraged to find Philbert, who can often be found in silly situations or leaving surprises and small chocolates for everyone to find. Naturally, Philbert is keeping a watchful eye; if everyone is well-behaved during the two weeks leading up to Easter, Philbert will surprise the family with Purdys chocolate on Easter morning.
“We know that kids are most excited about two things leading up to Easter: chocolate and time with their family,” says Julia Cho, Director of Marketing at Purdys Chocolatier. “We hope that our new Easter collection and ‘Where’s Philbert?’ game help families across Canada create new Easter memories and traditions together this spring.”
Expect to see Philbert in action on social media feeds across the country as families share the fun and creative ways they’re playing the game this season.
Customers who wish to participate in “Where’s Philbert?” can purchase the stuffed animal directly on www.purdys.com.
About Purdys Chocolatier
At Purdys Chocolatier, we’re more than just great chocolate. Our team is full of talented, chocolate-loving, and happiness-inspiring people. We’ve been Canada’s chocolatier since 1907, and we’re more inspired than ever to create joyful, tempting classics for you to discover. Our chocolates are always made with sustainable cocoa. This commitment not only helps our farmer partners and their communities, but also protects our planet. Our community outreach programs with local partnerships across Canada along with our various fundraising programs help raise money for what matters to you.
For more information about Purdys Chocolatier, visit https://www.purdys.com.
