DALLAS--(BUSINESS WIRE)--Music Audience Exchange (MAX) kicks off Ford Truck Month with this Música Ford campaign featuring one of Latin music’s most iconic groups: Piso 21.
This Ford Truck Month campaign is a continuation of a long-standing, successful relationship between MAX and Ford. Through Música Ford (and Ford Music), Ford partners with the best musicians from across the country, giving fans a peek into their lives and featuring the music that drives them to go further.
Música Ford’s success starts with finding the right artist partner to meet each campaign’s specific needs. Ford understands that the Hispanic community is not a monolith and works with MAX to find artists with diverse, culturally differentiated fan bases who reflect the cultural nuance and diversity within Hispanic audiences.
Using our MAX Artist Matching Engine™, our team identified Piso 21 as the perfect artist partner to connect with the target audiences on both a personal & cultural level.
Piso 21 started making music together in 2007 and the group has grown to worldwide fame, with multiple international tours and collaborations with artists like Black Eyed Peas, Maluma, Myke Towers, and Nicky Jam.
When they aren’t traveling the world to perform for stadiums full of fans, the guys from Piso 21 love spending time with their families–and they love that the Ford F-150 fits into that lifestyle. While they were on set for the production shoot, they couldn’t stop talking about how spacious the truck is–especially the double cabin in the back that has room for the whole family.
They also love that Ford stands for good quality, innovation, and tradition, making the Ford F-150 a reliable vehicle for both work and family life.
“This isn’t just a ride. It’s a statement.”
“Esto no es solo un paseo. Es una declaración.”
–Piso 21
Of course, they’re still international music superstars, and they RAVED about the sound quality of the speakers (and they definitely tested those–the music was CRANKED UP during the production shoot). The Pro Power Onboard outlet in the back of the Ford F-150 was also a favorite feature: the musicians were able to plug in amps and guitars and give a mini-concert for everyone on set!
This Ford Truck Month campaign gives fans multiple opportunities to engage with Piso 21 and with Ford, including social posts, a dedicated campaign landing page, an artist-centered sweepstakes, and even a live activation where fans can engage and interact with Piso 21 during a live performance, sponsored by Ford, using MAX’s SET.Live fan engagement tool.
To learn more about the Piso 21 x Ford Truck Month partnership, visit https://musicaford.com/piso-21-2024-truck-month/.
About Piso 21
Piso 21, a Colombian supergroup, has garnered global acclaim with over 12 billion streams to date. Renowned for chart-topping hits, they blend individual talents in singing, songwriting, and musicianship. Collaborating with artists like Maluma, Nicky Jam, and Black Eyed Peas, their journey includes Latin GRAMMY nominations, a successful sixth album, Los Muchachos, and extensive international tours, marking them among Latin music’s most iconic groups.
About Music Audience Exchange (MAX):
Music Audience Exchange (MAX) is the tech company powering your favorite brand x music partnerships. Backed by tech VCs and built by a team of data scientists, engineers, music pros, and digital media experts, MAX is breaking new ground—powering partnerships for top brands (like Ford, Rocket Mortgage, McDonald’s, AARP, US Marine Corps, and more) and supporting a growing portfolio of 6,000+ artists (including Alicia Keys, Kane Brown, Jon Batiste, Eslabon Armado, Leela James, Lalah Hathaway, Justin Quiles, AJR, and Melissa Etheridge) with live engagement tools and promotional sponsorships.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford is pursuing mobility solutions through Ford Next, and provides financial services through Ford Motor Credit Company. Ford employs about 177,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
