DALLAS--(BUSINESS WIRE)--Music Audience Exchange (MAX) kicks off this chapter of its longstanding partnership with Ford with this Ford Truck Month campaign featuring country music stars Chapel Hart.
The success of the Ford Music program starts with finding the right artist partner to meet each campaign’s specific needs. Chapel Hart surfaced as an exemplary artist partner to celebrate Ford’s long line of tradition and innovation for this year’s Ford Truck Month initiative. In particular, the fact that Ford is “rooted in the classics with a look to the future” resonates with Chapel Hart’s staunchly traditional country with playful pop sensibilities.
Danica and Devynn Hart along with their cousin Trea Swindle, make up Chapel Hart and have proven they are truly a force to be reckoned with. These ladies have found a way to gift wrap their Mississippi roots & Louisiana spunk and share it with listeners around the world.
MAX also prioritizes artists whose personas are a good fit for brand personality and who genuinely love the brand partner–and Chapel Hart loves Ford so much they wrote a whole song about the brand!
Chapel Hart’s current single “This Girl Likes Fords,” is an ode to “big ole F-250s,” mud grip tires, and custom rock lights–the perfect song to feature in this Ford Truck Month campaign.
“When we got the call that said that we were going to be partnering with Ford to say that we screamed so loud is an understatement!”
Ford holds a special place with the gals of Chapel Hart and their brand love for Ford goes back generations. Their grandfather was a mechanic in Porterville, MS, and always talked about his love for Ford and how much he loved working on them.
And their family's deep connection with Ford doesn’t end there–they've got stories for days! They are, across the board, a Ford family: their grandparents drove Ford Econoline vans with all the grandkids, their aunt drove them in her Ford Escort from gig to gig when they were first starting their career, and their first "Band Van" was a white Ford Transit 350 van that they named Vanna White.
When Chapel Hart was picking out their new tour bus (“Jolene,” in case you’re wondering) they knew that it had to be a Ford.
"Ford is definitely a company that’s been there throughout our lives and it might sound cliché, but I feel like there’s a Ford for everyone."
Outside of touring as a family, they love hanging out together and doing outdoor activities like 4-wheeling and fishing and they love that Ford trucks can handle their active, outdoor lifestyle.
Chapel Hart brought all of their brand love to the production shoot with them. When asked about the features and benefits of the Ford F-150, they already knew their favorites–and Trea gave everyone on set a master class on exactly how the Pro-Access tailgate works!
“You have no idea how long we’ve been waiting, wishing, and praying for this moment . . . literally since we were kids, we’ve always said, when we get famous, we’re gonna get matching F-250s, we’re gonna get them custom pink, we’re gonna get pink rims, we’re gonna deck ‘em out–that’s always been the dream.”
This Chapel Hart x Ford Truck Month campaign gives fans multiple opportunities to engage with the artists and with Ford, including social posts, a dedicated campaign landing page, an artist-centered sweepstakes, and even a live activation where fans can engage and interact with Chapel Hart during a live performance, sponsored by Ford, using MAX’s SET.Live fan engagement tool.
To learn more about the Chapel Hart x Ford Truck Month partnership, visit https://fordmusic.com/chapel-hart-f150.
About Chapel Hart:
Born and raised in the Mississippi mud and slow-simmered in Louisiana spice, country music trio Chapel Hart has brought a taste of the South to audiences around the world—and everyone is craving more! Made up of sisters Danica and Devynn Hart along with first cousin Trea Swindle, these three southern belles took 2022 by storm. Their meteoric rise came shortly after appearing on America’s Got Talent and receiving the second ever “Group Golden Buzzer” which prompted America and the rest of the world to pay attention.
The accolades keep rolling in as they made a sweep at the New Orleans “Best of the Beat” Offbeat Magazine awards, winning all categories in which they were nominated, including “Best Music Video,” “Best Country Artist,” “Song of the Year” and topped off the evening with “Artist of the Year.” So far in 2023, the group has been named one of Music Row’s “Next Big Thing” and are part of both CMT's Listen Up 2023 class and Opry Entertainment Group's Opry NextStage class of 2023. Chapel Hart’s third studio album Glory Days released May 19, 2023 and their first ever headlining tour, The Glory Days Tour, kicked off in January and spans coast to coast with sixty shows.
About Music Audience Exchange (MAX):
Music Audience Exchange (MAX) is the tech company powering your favorite brand x music partnerships. Backed by tech VCs and built by a team of data scientists, engineers, music pros, and digital media experts, MAX is breaking new ground—powering partnerships for top brands (like Ford, Rocket Mortgage, McDonald’s, AARP, US Marine Corps, and more) and supporting a growing portfolio of 6,000+ artists (including Alicia Keys, Kane Brown, Jon Batiste, Eslabon Armado, Leela James, Lalah Hathaway, Justin Quiles, AJR, and Melissa Etheridge) with live engagement tools and promotional sponsorships.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford is pursuing mobility solutions through Ford Next, and provides financial services through Ford Motor Credit Company. Ford employs about 177,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
