SEATTLE--(BUSINESS WIRE)--Starbucks Coffee Company (NASDAQ: SBUX) announced, starting today, customers at all company-operated and participating licensed Starbucks Stores across the U.S. and Canada can use their clean personal cup when ordering in café, in the drive-thru or when ordering ahead with the Starbucks app. With the majority of Starbucks beverages enjoyed on-the-go, this milestone unlocks a big opportunity for customers to choose reusables and supports Starbucks commitment to reduce waste by 50 percent by 2030.
“At Starbucks, we envision a future where every beverage can be served in a reusable cup,” said Michael Kobori, Starbucks chief sustainability officer. “Offering customers more options to use a personal cup when they visit Starbucks marks tangible progress towards the future. We know our customers are passionate about the planet, and now, they can join us in our efforts to give more than we take, no matter how they order.”
Starbucks is the first national coffeehouse in the U.S. to offer customers the option to use their personal cup when mobile ordering. In Canada, Starbucks is the first to offer customers the option to use their personal cup in mobile order for all drinks and all sizes. This is part of a larger cultural movement the company is leading to shift toward reusables and away from single-use plastics, making it convenient for customers to use their own personal cup for every visit.
“As we know, the most sustainable cup is likely the one you already own. Bringing your own cup to stores is a critical step toward reducing single-use packaging waste. Starbucks is a leader in this work, as the first national retailer of scale to offer personal cup ordering in every channel, including mobile order,” says Kate Daly, Managing Director and Head of the Center for the Circular Economy at Closed Loop Partners. “The NextGen Consortium is proud to have Starbucks as a founding member of the Consortium to reduce packaging waste and looks forward to supporting Starbucks in their work to advance a waste-free world.”
How It Works
Customers at participating stores in the U.S. and Canada who bring any clean, personal cup will receive a $0.10 discount on their beverage, and in the U.S., Starbucks Rewards members will receive 25 Bonus Stars.*
- In café, customers tell the barista when they order that they brought their own personal cup and hand over their personal cup to the barista. Customers choosing to sit and stay in café can also request a reusable ceramic or glass cup at most stores.
- In drive-thru, while ordering, customers order their beverage as usual, and let the barista know they brought their own cup. At the pickup window, baristas will collect customers’ personal cup without the lid using a contactless vessel to ensure hygiene and safety. The beverage will be returned the same way.
- When customers order via the Starbucks app, first they will hit the “Customization” button and then select “Personal Cup” in the customization menu and continue ordering as normal. When they get to the store, customers connect with their barista at the pickup area, and hand over their clean personal cup without the lid. The barista will hand the beverage back in a contactless vessel.
*Valid at participating stores on in-store, drive-thru, or in-app beverage purchases only (max 3x per day).
Frequently Asked Questions
Can customers bring any personal cup?
Customers are welcome to use any clean, personal cup. Now every cup can be a Starbucks cup!
What beverages can customers order in their personal cup?
All Starbucks standard size options (Short, Tall, Grande, Venti) and beverage formats (hot, iced, and blended) are eligible to be ordered in a personal cup.
How do baristas ensure the correct beverage when it’s ordered in a personal cup?
Customers order their beverage as they would normally, letting the barista know they brought their own clean, personal cup and the size they would like. Baristas then build the beverage using a new, custom beverage craft smallware that has standardized lines partners need for measurements, before seamlessly pouring the beverage into customers’ personal cup, and adding any toppings.
Can a barista help clean a customer’s personal cup before adding the beverage ordered?
For customers’ safety and ours, baristas are unable to rinse personal cups in Starbucks equipment sinks. For this reason, no dirty cups will be accepted.
Can customers use personal cups at licensed Starbucks locations (like those in grocery stores)?
Participation by licensed Starbucks stores may vary. We recommend customers ask their barista during their next visit.
Designed with Partners and Customers in Mind
Starbucks is able to offer personal cup ordering in all channels as a direct result of its test and learn approach, informed by partners (employees) in Starbucks Tryer Innovation Lab and at pilot locations across the U.S.
Building off a successful personal cup test at 200 drive-thru stores across Colorado last spring, Starbucks store partners informed and helped co-design the custom reusable cup smallware all stores will now use to transfer orders to personal cups.
“As long as we are following all our procedures and steps, it doesn’t add any more time, and it is actually making customers happier,” said Brook, a partner who worked at a store that participated in the Colorado test. “This has been a really big hit.”
Starbucks has been championing reusable cup options for 30 years, and in recent years Starbucks has conducted more than 20 reusables tests in stores around the world with more planned in the year ahead.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 38,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at https://stories.starbucks.com or www.starbucks.com.
