SAN FRANCISCO--(BUSINESS WIRE)--Today, Sephora announced its lineup of 2024 birthday gift offerings for the U.S. and Canada, and beauty lovers are sure to be excited. The highly-anticipated birthday gifts will feature essential, prestige beauty products spanning across makeup, skincare, and haircare categories from Kosas, Youth to the People, and Moroccanoil. The gifts are available to all three tiers of Beauty Insider members (Insider, VIB, and Rouge) during their birthday month and can be redeemed for free in Sephora and Sephora at Kohl’s locations, or online with a $25 minimum purchase*.
Sephora will also offer four quarterly rotating, online-exclusive gifts throughout the year for VIB and Rouge members to choose from, beginning with Charlotte Tilbury, and will be announcing even more coveted brands to choose from throughout the year. To provide more options and enhance overall value to customers, Beauty Insider members will continue to have the option of receiving 250 Beauty Insider points in lieu of a physical gift, available exclusively in Sephora stores and online.
Loyalty program members will also have the opportunity to redeem gifts from top fragrance brands later in the year, including a Sephora-exclusive from Gucci and a Sephora at Kohl’s exclusive from Armani Beauty.
“Sephora’s annual birthday gifts have become one of the most sought-after elements in our loyalty program, and we take great pride in making every birthday a joyous celebration for our more than 36 million members of our Beauty Insider community,” said Emeline Berlind, Senior Vice President, General Manager, Loyalty at Sephora. “This year, we’ve curated a unique assortment of some of Sephora’s most iconic and viral brands that offer versatility to complement your daily routines – from cleansing your skin and creating everyday makeup looks to treating your hair and body, and more. We love being able to share our deep appreciation for our most loyal customers and make their birthday month even more exciting.”
2024 Core Birthday Gifts:
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Kosas
- Wet Lip Oil Plumping Treatment Gloss in Unbuttoned: A hybrid lip treatment and gloss packed with hyaluronic acid and peptides to hydrate and visibly plump, without the sting - in a bestselling soft warm blush shade.
- Air Brow Clear Lifting Treatment Gel with Lamination Effect: A clear brow gel boosted by hair care actives that lifts and sets brows in place while supporting fuller, healthier brows.
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Youth to the People
- Superfood Cleanser: An award-winning, gentle daily face cleanser formulated with superfood antioxidants to prevent buildup in pores, remove makeup and SPF, and balance the skin’s pH levels without drying.
- Air-Whip Moisture Cream: The nutrient-rich superfood antioxidants you love from our best-selling cleanser — in a weightless gel moisturizer. It’s formulated with a proprietary superfood extract blend and three weights of hyaluronic acid to deliver 48-hours of continuous hydration, visibly plump, and help strengthen skin’s moisture barrier. Helps prime + prep for skincare and makeup without feeling greasy, heavy, or tacky.
- Superberry Dream Mask: A rich hybrid night cream and mask formulated with vitamin C, superberries, squalane, and hyaluronic acid to lock in vital hydration, soften and visibly brighten skin for the ultimate glow.
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Moroccanoil Hydration Hair & Body
- Moroccanoil Treatment: A multitasking, argan oil-infused hair treatment that absorbs quickly to enhance manageability, speed up drying time, and boost shine. Use for conditioning, styling, and finishing. Just one application of Moroccanoil Treatment increases shine by up to 118%.**
- Hydrating Shampoo: A hydrating, daily care shampoo infused with antioxidant-rich argan oil and replenishing nutrients to quench and nurture dry hair.
- Hydrating Conditioner: A detangling daily-care conditioner that hydrates with antioxidant-rich argan oil and replenishing nutrients to make parched, dry hair more manageable and easier to style.
- Hand Cream Fragrance Originale: A luxurious, yet non-greasy formula that absorbs instantly to nourish hands, nails, and cuticles. Infused with antioxidant-rich argan oil and moisture-attracting hyaluronic acid. Delivers up to 24-hour hydration.**
The first online-exclusive rotating gift exclusive to VIB and Rouge members:
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Charlotte Tilbury
- Matte Revolution Pillow Talk Lipstick: Charlotte’s iconic, best-selling nude-pink lipstick that gives you a smooth, matte look with a long-lasting, hydrating formula.
- Airbrush Flawless Setting Spray: A hydrating, alcohol-free and oil-free spray that weightlessly sets makeup for up to 16 hours without melting, fading, or settling into fine lines.
- Magic Cream: A visibly age-defying immediate skin revival moisturizer with hyaluronic acid to hydrate and plump the look of skin and diminish the look of wrinkles, leaving your complexion visibly glowing and primed for flawless makeup.
To become a Beauty Insider Member, sign up in-store, on Sephora.com, or on the app to receive your birthday gift along with many other unique perks throughout the year. The loyalty program is free to join – please see terms and conditions here for eligibility.
*Customers can redeem their Birthday Gift for free in store or by spending a minimum of $25 at sephora.com or sephora.ca. No minimum purchase required to redeem at Sephora at Kohl’s or on kohls.com.
**According to an independent study.
About Sephora Americas
Since its debut in North America 25 years ago, Sephora has been a leader in prestige omni-retail with the mission of creating an inviting beauty shopping experience and inspiring fearlessness in our community. With the goal of delivering unbiased shopping support and a personalized experience, Sephora invites clients to discover thousands of products from more than 360 carefully curated brands, explore online and through our mobile app, enjoy services at the Beauty Studio and engage with expertly trained Beauty Advisors in more than 600 stores across the Americas. And with its long-term strategic partnerships with Kohl’s, customers can now shop a fully immersive, premium beauty destination, with over 850 locations nationwide. Clients can access the free-to-join Beauty Insider program and digital community, which together enhance the experience of Sephora’s passionate clients.
Sephora has been an industry-leading champion of diversity, inclusivity, and empowerment, guided by our longstanding company values. In 2019, Sephora announced a new tagline and manifesto, “We Belong to Something Beautiful,” to reinforce its dedication to fostering belonging amongst all clients and employees and to publicly strive for a more inclusive vision for retail in the Americas. Sephora continues to give back to our communities and advance inclusion in our industry through its social impact and equity programming, called the Sephora D&I Heart Journey.
For more information, visit: https://www.sephora.com/about-us and @Sephora on social media. For media inquiries, please visit our Sephora Newsroom or email ExternalComms@sephora.com