EL SEGUNDO, Calif.--(BUSINESS WIRE)--To help start the year off with a dual focus on a positive mindset and the motivation to pursue life changing results in the new year, The Beachbody Company, Inc. (NYSE: BODY) (“BODi” or the “Company”), a leading subscription health and fitness company, announced today its celebration of World Health Esteem Month in January. As part of its efforts to help people improve their self-esteem as they explore healthy life changes, BODi is offering a compelling new promotional offer for subscribers to access BODi’s fitness, nutrition and positive mindset programs.
As an additional bonus during World Health Esteem Month, BODi is rewarding all new subscribers who purchase a one-year subscription with a second year for free.
“World Health Esteem Month is about helping people feel good about themselves at the same time they pursue life-changing results,” said Carl Daikeler, CEO of The Beachbody Company. “While every year the parade of New Year's resolutions is cut short as people lose their motivation and fall back to old habits, this year will be different for our subscribers. World Health Esteem Month is dedicated to not just raising awareness of the importance of lifestyle change coexisting with positive self-esteem, but showing people how great their life can be with some initiative and structure.”
World Health Esteem Month is centered on helping people understand and pursue the imperative of healthy habits – without beating themselves up while they do it. Exercise should not be about punishment, but about enhancing the quality of a healthy, fulfilling life and the celebration of taking care of the one body you are born with. There is no guilt, shame or blame to pursuing self-improvement with Health Esteem.
According to Forbes’ 2024 New Year’s Resolutions Statistics, the number one resolution people will make for 2024 will be to improve their fitness, and it's BODi’s mission to help them succeed and actually follow-through by incorporating Health Esteem into their strategy. The countless different programs and promises on the market that offer quick weight loss make getting lost and frustrated easy, and that is why BODi is making this unprecedented offer to new annual subscribers.
BODi is here to make sure subscribers kick off the new year the right, safe and smart way – all in the pursuit of establishing long-term health habits and extraordinary lifestyle transformations. Learn more at BODi.com and for more updates, follow along on social media @BODi, @BODiStories and with #WeAreBODi.
About BODi and The Beachbody Company, Inc.
Originally known as Beachbody, BODi has been innovating structured step-by-step home fitness and nutrition programs for 25 years such as P90X, Insanity, and 21-Day Fix, plus the first premium superfood nutrition supplement, Shakeology. Since its inception in 1999 BODi has helped over 30 million customers pursue extraordinary life-changing results. The BODi community represents millions of people helping each other stay accountable to goals of healthy weight loss, improved strength and energy, and resilient mental and physical well-being. For more information, please visit TheBeachbodyCompany.com.
Forward Looking Statements
This press release contains "forward-looking" statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are statements other than historical fact or in the future tense. These statements include but are not limited to, statements regarding our business strategy, our plans, and our objectives and future operations. Forward-looking statements are based upon various estimates and assumptions, as well as information known to us as of the date hereof and are subject to risks and uncertainties. Accordingly, actual results could differ materially due to a variety of factors. You can identify these statements by the use of terminology such as "believe", "plans", "expect", "will", "should," "could", "estimate", "anticipate," "upon" or similar forward-looking terms. You should not rely on these forward-looking statements as they involve risks and uncertainties that may cause actual results to vary materially from the forward-looking statements.
