IRWINDALE, Calif.--(BUSINESS WIRE)--Fiesta Parade Floats, the award-winning Rose Parade float builder, kicks off its 35th year of Float Decorating Week with the unveiling of an entertaining and musically-themed lineup of 2024 Rose Parade float entries.
Celebrating music’s ability to unify, as well as soothe, excite, move, and delight us – as conveyed through this year’s Rose Parade theme, “Celebrating a World of Music: The Universal Language” – Fiesta Parade Floats is proud to present 2024 float entries for Kaiser Permanente, City of Torrance, One Legacy Donate Life, The UPS Store, and Louisiana Office of Tourism.
Once again exceeding the standard for float design, construction and floral presentation, each entry will showcase the 2024 theme through a diverse array of inspiring and whimsical design concepts, including a stunningly beautiful tribute to a Native American ritual, a rocking Mardi Gras celebration, a rapping crocodile, baby hummingbirds, and meaningful tribute to health care workers harmoniously caring for others.
Led by a talented team of Rose Parade veterans that includes President Tim Estes, Floral Director Katie McCormick Furey AIFD, CFD, a group of world-renowned designers, and the industry’s only full-time support staff, no other Rose Parade float builder has been more dominant than Fiesta Parade Floats over the past three decades.
With the highest award win rate in the Rose Parade industry, Fiesta Parade Floats has cemented its status as the leader in float technology as it looks to bolster its impressive float-building track record in 2024 with another incredible lineup of Rose Parade floats.
"Even after 134 years, the Rose Parade continues to inspire, entertain and delight viewers around the world. It’s a tradition that generations remember and look forward to, so it’s certainly fitting that this year’s parade theme celebrates the unifying power of music. As always, all of us here at Fiesta Parade Floats are delighted and excited to see a year’s worth of planning and preparation come together in a matter of days,” said Tim Estes, president of Fiesta Parade Floats. “We are looking forward to another great parade.”
For up-to-date information and news on the 2024 Rose Parade floats, visit the Fiesta Parade Floats website (www.fiestaparadefloats.com) and follow Fiesta Parade Floats on Facebook, X/Twitter (@fiestafloats), Instagram (@fiestaparadefloats) and YouTube.
ABOUT FIESTA PARADE FLOATS
Based in Irwindale, CA, the 2024 Rose Parade will be Fiesta’s 35th year as a world premier float builder. Fiesta Parade Floats is considered a leader in both floral technology and floral application within both the float and floral industries. Maintaining the highest award win rate in the Rose Parade industry, Fiesta also builds custom props for television commercials, feature films, exhibits and theme parks. For more information, visit http://www.fiestaparadefloats.com.
