AVERY ISLAND, La.--(BUSINESS WIRE)--Today, the legendary hot sauce makers at TABASCO® Brand announce the “12 Days of Sriracha” sweepstakes, through which twelve lucky winners will receive a one-year supply of TABASCO® Brand Sriracha.
Coming off this year’s headline-driving “sriracha shortage,” the rich and garlicky sauce is likely to top holiday wish-lists. The high demand could create a nightmare scenario for Santa and his elves as they attempt to find and deliver all those bottles in just one night. That’s why TABASCO® Brand is stepping in to lighten Santa’s load and help deliver this popular style of sauce to fans across the country.
“We spoke to Santa a few weeks back and realized he’s got a serious situation on his hands,” says Kate Neuhaus, Director of Global Marketing at McIlhenny Company, producer of TABASCO® Brand products. “As the pepper experts for over 156 years, we felt we had to help the big guy out to avoid disappointment this holiday season. We reminded him that TABASCO® Brand has an amazing sriracha that fans can count on, and plenty of it.”
The sweepstakes will be hosted on the brand’s Instagram channel from December 12th through December 24th. To enter, fans must follow @TABASCO and tag a friend in the comments of the sweepstakes announcement post. Each day from December 12th to December 24th one lucky winner will be selected from the comments at random and announced on the brand’s Instagram page.
TABASCO® Brand partnered with the popular creator @KeeganEvansPhoto to bring to life Santa’s struggle and showcase how he’s coping with the high demand for sriracha this season. To view the holiday trailer and official sweepstakes rules, visit www.srirachashortage.com.
This isn’t the first time TABASCO® Brand is helping fans find their favorite sauce. When the sriracha shortage first made headlines in 2022, the pepper experts helped fans find bottles with the launch of www.srirachashortage.com. Since then, the preservative-free TABASCO® Brand Sriracha - which features a smooth and garlicky flavor, with a kick of the signature TABASCO® Sauce heat - has catapulted to the #1 sriracha at retail in the U.S.*
*Source: Nielsen x AOC period ending 8/26/23 USA.
About McIlhenny Company and TABASCO® Brand
From our home on Avery Island, Louisiana, McIlhenny Company produces TABASCO® Brand products, including the legendary TABASCO® Original Red Sauce. A household and restaurant staple around the world, TABASCO® Sauce is sold in more than 195 countries and territories and labeled in more than 36 languages and dialects. With more than 156 years of pepper expertise, our family-owned and operated company is constantly experimenting with new flavors and products to carry on our legacy of exciting the world’s most popular food and drinks. Our core range of pepper sauces includes TABASCO® Original Red Sauce, TABASCO® Jalapeño Sauce, TABASCO® Chipotle Sauce, TABASCO® Sweet & Spicy Sauce, TABASCO® Cayenne Garlic Sauce, TABASCO® Brand Sriracha, TABASCO® Habanero Sauce, and TABASCO® Scorpion Sauce. To learn more about how we #LightThingsUp please visit us at www.tabasco.com or follow us on Facebook, Instagram, X, TikTok and LinkedIn.
