BROOKLYN, N.Y.--(BUSINESS WIRE)--Today, global craft beer innovator Brooklyn Brewery is excited to announce the expansion of its non-alcoholic portfolio with an update to the Special Effects Variety Pack, which will feature the debut of Special Effects Grapefruit IPA. The new NA brew, which is exclusive to the Variety Pack, broadens the spectrum of flavors Brooklyn Brewery is able to provide non-alcoholic beer enthusiasts, and is the perfect complement to other NA Variety Pack fan favorites: SFX Hoppy Amber, SFX Pils, and SFX IPA.
This update to Brooklyn Brewery’s Special Effects Variety Pack not only reflects the rising popularity of non-alcoholic beverages but also continues to affirm Brooklyn Brewery's role as a pioneer in this area. The brand's journey in the craft NA space began with the introduction of Hoppy Amber in 2019, which marked a significant step in the evolution of NA beers. From that foundation, Brooklyn Brewery has consistently expanded its offerings the last few years - with the introduction of Special Effects IPA in 2020, and with the launch of the original Special Effects Variety Pack in 2021, which was the first nationally distributed NA edition of its kind.
Brooklyn Brewery's Special Effects Variety Pack is now its #3 highest volume overall package sold, with the Special Effects portfolio representing more than 10% of the brand's total US sales. This milestone reflects the increasing trend of consumers embracing a variety of beverages, and reinforces the Brewery's commitment to keeping up with the changing preferences of a diverse customer base with its ever-evolving NA lineup.
Brooklyn Brewery's Brewmaster and James Beard Award Winner Garrett Oliver says: “What started out as a fun experiment in a blending session turned into something really great. The entire brewing team was initially just playing around with grapefruit juice, but we were all amazed by how good it ended up tasting. It quickly became a favorite with our team, and we're thrilled for everyone to be able to try it as part of the new Special Effects Variety Pack.”
Special Effects Grapefruit IPA is crafted with a delicious blend of sweet and zingy grapefruit flavors, ensuring that each sip is bursting with a bold aroma and a satisfyingly tart finish. Designed for year-round refreshment, this brew is perfect for any occasion, promising a full-flavored beer experience without the alcohol.
The updated Special Effects Variety Pack, featuring the new Special Effects Grapefruit IPA, will begin rolling out in December, and can also be purchased directly through www.brooklynbrewery.com. Its flavorful selection makes it an ideal addition to any holiday party, and of course, the perfect option for Dry January.
Alongside the zesty newcomer (a Variety Pack exclusive), the VP will continue to include the following NA brews, which are also available for individual sale as well:
- Brooklyn Special Effects Hoppy Amber - Brooklyn Brewery’s original non-alcoholic brew; smooth and flavorful, with a classic lager taste.
- Brooklyn Special Effects IPA - An NA take on the bright hop aromas and crisp citrus flavors of some of Brooklyn Brewery’s favorite IPAs.
- Brooklyn Special Effects Pils - A clean, crisp, refreshing take on the world’s most popular beer style.
For updates and more information on the Brooklyn Special Effects Variety Pack , please visit: https://brooklynbrewery.com/brooklyn-beers/non-alcoholic/special-effects-variety-pack/
ABOUT BROOKLYN BREWERY’S SPECIAL EFFECTS PORTFOLIO:
The Brooklyn Brewery Special Effects portfolio is inspired by the global movements of changing drinking habits, brewed with a focus on wellness and mindful consumption. Our family of non-alcoholic brews uphold our standards of creating flavorful beverages that embody structure, elegance, and an innovation that takes beer where it’s never been before: delivering all the flavor, with zero distractions. They’re brewed for more places, more occasions, and more people. Enjoy Special Effects on lunch breaks, at work happy hours, pre and post workouts, during very late nights, and at every moment beyond.
ABOUT BROOKLYN BREWERY:
Brooklyn Brewery is a leading global independent craft brewer and a pioneer of the American craft beer revolution. From our home in Williamsburg, Brooklyn, we are always in the making, drawing inspiration from our local community of innovators, makers, and doers to spread the culture and creativity of craft beer to 30 states and over 30 countries on 5 continents. Learn more at brooklynbrewery.com.
