Brown-Forman Reports First Half Fiscal 2024 Results; Revises Full Year Outlook

LOUISVILLE, Ky.--(BUSINESS WIRE)--Brown-Forman Corporation (NYSE: BFA, BFB) reported financial results for its second quarter and first half of fiscal 2024 ended October 31, 2023. Second quarter reported net sales increased 1%¹ to $1.1 billion (-1% on an organic basis²) compared to the same prior-year period. In the quarter, reported operating income increased 8% to $339 million (+9% on an organic basis) and diluted earnings per share increased 6% to $0.50.

For the first six months of the fiscal year, the company’s reported net sales increased 2% to $2.1 billion (+1% on an organic basis) compared to the same prior-year period. First half reported operating income increased 1% to $666 million (+1% on an organic basis) and diluted earnings per share decreased 1% to $0.98.

Brown-Forman’s President and Chief Executive Officer Lawson Whiting stated, “Our first half fiscal 2024 results illustrate Brown-Forman’s ability to deliver continued growth, even amid dynamic market conditions and very strong comparisons from the prior-year period. While we grew at a slower pace than anticipated, we delivered strong gross margin expansion and continued to invest strongly behind our brands. We continue to believe our premium portfolio and broad geographic footprint will position us for accelerated growth in the second half of the fiscal year.”

First Half of Fiscal 2024 Highlights

• Reported net sales growth was driven by Emerging³ markets and supported by growth in Developed International³ markets and the Travel Retail³ channel, partially offset by declines in the United States.
• From a brand perspective:
  • The recently acquired Gin Mare and Diplomático brands collectively increased the company's reported net sales by 2%,
  • New Mix RTD delivered very strong reported net sales growth of 41% (+22% organic), and
  • Jack Daniel’s Tennessee Apple delivered double-digit reported net sales growth of 51% (+52% organic).
• Reported net sales growth was partially offset by Jack Daniel’s Tennessee Whiskey’s reported net sales decline of 4% (-2% organic).
• Reported gross profit increased 7% (+7% organic) with gross margin expansion of 280 basis points.
• The company increased reported advertising expense by 17% (+12% organic) to support investment behind its brands for long-term sustainable growth.
• The Brown-Forman Board of Directors authorized a $400 million share repurchase program and increased the quarterly cash dividend for the 40th consecutive year.

First Half of Fiscal 2024 Brand Results

• Compared to strong results in the same prior-year period, reported net sales for Whiskey³ products declined 2% (-1% organic). The Jack Daniel's Family of Brands’³ reported net sales declined 1% (flat on an organic basis) driven by lower volumes for Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Tennessee Honey, and Gentleman Jack partially offset by the growth of Jack Daniel’s Tennessee Apple and Jack Daniel’s super-premium expressions led by Jack Daniel’s Sinatra, Jack Daniel’s Bonded Rye, and Jack Daniel’s Single Barrel. With an exceptionally high comparison in the same prior-year period, Woodford Reserve’s reported net sales declined 3% (-3% organic) and Old Forester’s reported net sales declined 5% (-5% organic).
• Ready-to-Drink³ (RTD) growth continued to be led by consumer preference for convenience and flavor. New Mix’s reported net sales increased 41% (+22% organic) boosted by higher prices and volumes. Reported net sales of Jack Daniel’s RTD/RTP portfolio increased 2% (+1% organic) driven by the continued launch of the Jack Daniel’s & Coca-Cola RTD partially offset by lower volumes of Jack Daniel’s & Cola due to the transition.
• Reported net sales for the Tequila³ portfolio grew 2% (-1% organic). el Jimador delivered reported net sales growth of 8% (+7% organic) driven by higher prices, particularly in the United States, and higher volumes in Colombia partially offset by lower volumes in the United States and Mexico. Herradura’s reported net sales declined 5% (-9% organic) driven by lower volumes in the United States partially offset by growth in Mexico.
• Gin Mare and Diplomático drove the significant increase in Rest of Portfolio’s³ reported net sales growth of 104% (+17% organic).

First Half of Fiscal 2024 Market Results

• Emerging³ markets grew reported net sales 17% (+19% organic) with very strong growth of New Mix in Mexico, Jack Daniel’s Tennessee Apple in Brazil and Chile, and Jack Daniel’s Tennessee Whiskey in the United Arab Emirates and Poland.
• Developed International³ markets’ reported net sales increased 3% (-2% organic) fueled by Gin Mare and Diplomático in Italy and the continued launch of Jack Daniel’s Tennessee Apple in South Korea partially offset by lower volumes of Jack Daniel’s Tennessee Whiskey in Japan, following a significant inventory build in the second half of the prior fiscal year.
• The Travel Retail³ channel sustained growth, on exceptionally high comparisons in the same prior-year period, with reported net sales increasing 3% (flat organic) led primarily by the super-premium American whiskey portfolio reflecting growth from Woodford Reserve, the launch of Jack Daniel’s American Single Malt, Jack Daniel’s Single Barrel, and the acquisitions of Gin Mare and Diplomático. This growth was partially offset by lower volumes of Jack Daniel’s Tennessee Whiskey and Jack Daniel’s Tennessee Honey.
• Reported net sales in the United States decreased 4% (-5% organic) driven by lower volumes due to lapping the significant inventory rebuild in the same prior-year period largely related to the recovery from supply chain disruptions. This decline was partially offset by higher prices across the portfolio led by Jack Daniel’s Tennessee Whiskey and the acquisition of Diplomático.

First Half of Fiscal 2024 Other P&L Items

• Reported gross profit increased 7% (+7% organic). Gross margin expanded 280 basis points to 61.6% fueled by favorable price/mix, lapping of costs related to supply chain disruptions in the same prior-year period and lower tariff-related costs partially offset by higher input costs and the negative effect of foreign exchange.
• Reported advertising expense grew 17% (+12% organic) led by increased investment in Jack Daniel’s Tennessee Whiskey, the acquisitions of the Gin Mare and Diplomático brands, and the launch of Jack Daniel’s & Coca-Cola RTD. Reported selling, general, and administrative expenses increased 10% (+9% organic) largely due to higher compensation and benefit-related expenses.
• The company’s reported operating income increased by 1% (+1% organic) due to higher gross margin partially offset by operating expense growth.
• Diluted earnings per share declined $0.01 driven primarily by higher interest expense which was partially offset by higher reported operating income and the benefit of a lower effective tax rate.

Financial Stewardship

As announced on October 2, 2023, the Brown-Forman Board of Directors authorized the repurchase of up to $400 million (exclusive of brokerage fees and excise taxes) of outstanding shares of Class A and Class B common stock from October 2, 2023, through October 1, 2024, subject to market and other conditions. As of November 30, 2023, approximately $181 million remained available under the program.

On November 16, 2023, the Brown-Forman Board of Directors approved a 6% increase in the quarterly cash dividend to $0.2178 per share on its Class A and Class B common stock. The dividend is payable on January 2, 2024, to stockholders of record on December 1, 2023. Brown-Forman, a member of the prestigious S&P 500 Dividend Aristocrats Index, has paid regular quarterly cash dividends for 80 consecutive years and has increased the regular dividend for 40 consecutive years.

Fiscal 2024 Outlook

While we remain optimistic about our prospects for growth of organic net sales and organic operating income in fiscal 2024, evolving global macroeconomic conditions continue to create a challenging operating environment tempering our expectations. Accordingly, we now expect the following in fiscal 2024:

• Organic net sales growth in the 3% to 5% range as we maintain our belief that the strength of our portfolio of brands and our pricing strategy will deliver growth.
• Based on the above organic net sales growth outlook and our expectation that continued input cost pressures will be partially offset by lower supply chain disruption costs, we anticipate organic operating income growth in the 4% to 6% range.
• We continue to expect our fiscal 2024 effective tax rate to be in the range of approximately 21% to 23%.
• Capital expenditures are planned to be in the range of $250 to $270 million.

Conference Call Details

Brown-Forman will host a conference call to discuss these results at 10:00 a.m. (ET) today. A live audio broadcast of the conference call, and the accompanying presentation slides, will be available via Brown-Forman’s website, brown-forman.com, through a link to “Investors/Events & Presentations.” A digital audio recording of the conference call and the presentation slides will also be posted on the website and will be available for at least 30 days following the conference call.

For more than 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's Ready-to-Drinks, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Gentleman Jack, Jack Daniel's Single Barrel, Woodford Reserve, Old Forester, Coopers’ Craft, The GlenDronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Sonoma-Cutrer, Chambord, Fords Gin, Gin Mare, and Diplomático Rum. Brown-Forman’s brands are supported by approximately 5,600 employees globally and sold in more than 170 countries worldwide. For more information about the company, please visit brown-forman.com. Follow us on LinkedIn, Instagram, and X, formerly Twitter.

Important Information on Forward-Looking Statements:

This press release contains statements, estimates, and projections that are “forward-looking statements” as defined under U.S. federal securities laws. Words such as “aim,” “anticipate,” “aspire,” “believe,” “can,” “continue,” “could,” “envision,” “estimate,” “expect,” “expectation,” “intend,” “may,” “might,” “plan,” “potential,” “project,” “pursue,” “see,” “seek,” “should,” “will,” “would,” and similar words indicate forward-looking statements, which speak only as of the date we make them. Except as required by law, we do not intend to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. By their nature, forward-looking statements involve risks, uncertainties, and other factors (many beyond our control) that could cause our actual results to differ materially from our historical experience or from our current expectations or projections. These risks and uncertainties include, but are not limited to:

• Our substantial dependence upon the continued growth of the Jack Daniel's family of brands
• Substantial competition from new entrants, consolidations by competitors and retailers, and other competitive activities, such as pricing actions (including price reductions, promotions, discounting, couponing, or free goods), marketing, category expansion, product introductions, or entry or expansion in our geographic markets or distribution networks
• Route-to-consumer changes that affect the timing of our sales, temporarily disrupt the marketing or sale of our products, or result in higher fixed costs
• Disruption of our distribution network or inventory fluctuations in our products by distributors, wholesalers, or retailers
• Changes in consumer preferences, consumption, or purchase patterns – particularly away from larger producers in favor of small distilleries or local producers, or away from brown spirits, our premium products, or spirits generally, and our ability to anticipate or react to them; further legalization of marijuana; bar, restaurant, travel, or other on-premise declines; shifts in demographic or health and wellness trends; or unfavorable consumer reaction to new products, line extensions, package changes, product reformulations, or other product innovation
• Production facility, aging warehouse, or supply chain disruption
• Imprecision in supply/demand forecasting
• Higher costs, lower quality, or unavailability of energy, water, raw materials, product ingredients, or labor
• Risks associated with acquisitions, dispositions, business partnerships, or investments – such as acquisition integration, termination difficulties or costs, or impairment in recorded value
• Impact of health epidemics and pandemics, and the risk of the resulting negative economic impacts and related governmental actions
• Unfavorable global or regional economic conditions and related economic slowdowns or recessions, low consumer confidence, high unemployment, weak credit or capital markets, budget deficits, burdensome government debt, austerity measures, higher interest rates, higher taxes, political instability, higher inflation, deflation, lower returns on pension assets, or lower discount rates for pension obligations
• Product recalls or other product liability claims, product tampering, contamination, or quality issues
• Negative publicity related to our company, products, brands, marketing, executive leadership, employees, Board of Directors, family stockholders, operations, business performance, or prospects
• Failure to attract or retain key executive or employee talent
• Risks associated with being a U.S.-based company with a global business, including commercial, political, and financial risks; local labor policies and conditions; protectionist trade policies, or economic or trade sanctions, including additional retaliatory tariffs on American whiskeys and the effectiveness of our actions to mitigate the negative impact on our margins, sales, and distributors; compliance with local trade practices and other regulations; terrorism, kidnapping, extortion, or other types of violence; and health pandemics
• Failure to comply with anti-corruption laws, trade sanctions and restrictions, or similar laws or regulations
• Fluctuations in foreign currency exchange rates, particularly a stronger U.S. dollar
• Changes in laws, regulatory measures, or governmental policies, especially those affecting production, importation, marketing, labeling, pricing, distribution, sale, or consumption of our beverage alcohol products
• Tax rate changes (including excise, corporate, sales or value-added taxes, property taxes, payroll taxes, import and export duties, and tariffs) or changes in related reserves, changes in tax rules or accounting standards, and the unpredictability and suddenness with which they can occur
• Decline in the social acceptability of beverage alcohol in significant markets
• Significant additional labeling or warning requirements or limitations on availability of our beverage alcohol products
• Counterfeiting and inadequate protection of our intellectual property rights
• Significant legal disputes and proceedings, or government investigations
• Cyber breach or failure or corruption of our key information technology systems or those of our suppliers, customers, or direct and indirect business partners, or failure to comply with personal data protection laws
• Our status as a family “controlled company” under New York Stock Exchange rules, and our dual-class share structure

For further information on these and other risks, please refer to our public filings, including the “Risk Factors” section of our annual report on Form 10-K and future quarterly reports on form 10-Q filed with the Securities and Exchange Commission.

Brown-Forman Corporation Unaudited Consolidated Statements of Operations For the Three Months Ended October 31, 2022 and 2023 (Dollars in millions, except per share amounts)
		2022			2023		Change
Net sales	$	1,094		$	1,107		1	%
Cost of sales		481			436		(9	%)
Gross profit		613			671		9	%
Advertising expenses		121			140		16	%
Selling, general, and administrative expenses		180			192		7	%
Other expense (income), net		(1	)		—
Operating income		313			339		8	%
Non-operating postretirement expense		—			—
Interest expense, net		15			29
Income before income taxes		298			310		4	%
Income taxes		71			68
Net income	$	227		$	242		6	%
Earnings per share:
Basic	$	0.47		$	0.50		6	%
Diluted	$	0.47		$	0.50		6	%
Gross margin		56.0	%		60.6	%
Operating margin		28.7	%		30.6	%
Effective tax rate		23.7	%		22.0	%
Cash dividends paid per common share	$	0.1885		$	0.2055
Shares (in thousands) used in the calculation of earnings per share
Basic		479,138			479,200
Diluted		480,549			480,115

Brown-Forman Corporation Unaudited Consolidated Statements of Operations For the Six Months Ended October 31, 2022 and 2023 (Dollars in millions, except per share amounts)
		2022			2023		Change
Net sales	$	2,101		$	2,145		2	%
Cost of sales		866			823		(5	%)
Gross profit		1,235			1,322		7	%
Advertising expenses		231			271		17	%
Selling, general, and administrative expenses		355			392		10	%
Other expense (income), net		(7	)		(7	)
Operating income		656			666		1	%
Non-operating postretirement expense		—			1
Interest expense, net		32			56
Income before income taxes		624			609		(2	)%
Income taxes		148			136
Net income	$	476		$	473		(1	)%
Earnings per share:
Basic	$	0.99		$	0.99		(1	)%
Diluted	$	0.99		$	0.98		(1	)%
Gross margin		58.8	%		61.6	%
Operating margin		31.2	%		31.0	%
Effective tax rate		23.7	%		22.4	%
Cash dividends paid per common share	$	0.3770		$	0.4110
Shares (in thousands) used in the calculation of earnings per share
Basic		479,106			479,262
Diluted		480,494			480,234

Brown-Forman Corporation Unaudited Condensed Consolidated Balance Sheets (Dollars in millions)
	April 30, 2023		October 31, 2023
Assets:
Cash and cash equivalents	$	374	$	373
Accounts receivable, net		855		948
Inventories		2,283		2,585
Assets held for sale		—		117
Other current assets		289		250
Total current assets		3,801		4,273
Property, plant, and equipment, net		1,031		1,060
Goodwill		1,457		1,461
Other intangible assets		1,164		989
Other assets		324		332
Total assets	$	7,777	$	8,115
Liabilities:
Accounts payable and accrued expenses	$	827	$	794
Accrued income taxes		22		36
Short-term borrowings		235		456
Liabilities held for sale		—		11
Total current liabilities		1,084		1,297
Long-term debt		2,678		2,654
Deferred income taxes		323		299
Accrued postretirement benefits		171		171
Other liabilities		253		240
Total liabilities		4,509		4,661
Stockholders’ equity		3,268		3,454
Total liabilities and stockholders’ equity	$	7,777	$	8,115

Brown-Forman Corporation Unaudited Condensed Consolidated Statements of Cash Flows For the Six Months Ended October 31, 2022 and 2023 (Dollars in millions)
		2022			2023
Cash provided by operating activities	$	316		$	97
Cash flows from investing activities:
Additions to property, plant, and equipment		(61	)		(79	)
Other		3			18
Cash provided by (used for) investing activities		(58	)		(61	)
Cash flows from financing activities:
Net change in other short-term borrowings		186			220
Acquisition of treasury stock		—			(42	)
Dividends paid		(180	)		(197	)
Other		(5	)		(4	)
Cash provided by (used for) financing activities		1			(23	)
Effect of exchange rate changes		(37	)		(7	)
Net increase (decrease) in cash, cash equivalents, and restricted cash		222			6
Cash, cash equivalents, and restricted cash at beginning of period		874			384
Cash, cash equivalents, and restricted cash at end of period		1,096			390
Less: Restricted cash at end of period		(9	)		(10	)
Less: Cash included in assets held for sale at end of period		—			(7	)
Cash and cash equivalents at end of period	$	1,087		$	373

Schedule A
Brown-Forman Corporation
Supplemental Statement of Operations Information (Unaudited)
Percentage change versus the prior-year period ended	October 31, 2023
	3 Months		6 Months
Reported change in net sales	1	%	2	%
Acquisitions and divestitures	(1	%)	(2	%)
Foreign exchange	(1	%)	—	%
Organic change in net sales^2	(1	%)	1	%
Reported change in gross profit	9	%	7	%
Acquisitions and divestitures	(2	%)	(1	%)
Foreign exchange	1	%	1	%
Organic change in gross profit^2	9	%	7	%
Reported change in advertising expenses	16	%	17	%
Acquisitions and divestitures	(5	%)	(5	%)
Foreign exchange	(1	%)	(1	%)
Organic change in advertising expenses^2	10	%	12	%
Reported change in SG&A	7	%	10	%
Acquisitions and divestitures	—	%	—	%
Foreign exchange	(1	%)	(1	%)
Organic change in SG&A^2	6	%	9	%
Reported change in operating income	8	%	1	%
Acquisitions and divestitures	(1	%)	(1	%)
Foreign exchange	2	%	1	%
Organic change in operating income^2	9	%	1	%
______________________
See "Note 2 - Non-GAAP Financial Measures" for details on our use of Non-GAAP financial measures, how these measures are calculated, and the reasons why we believe this information is useful to readers.
Note: Totals may differ due to rounding.

Schedule B
Brown-Forman Corporation
Supplemental Statement of Operations Information (Unaudited)
Six Months Ended October 31, 2023
	Supplemental Information^3
	Volumes (9-Liter Cases)						Net Sales % Change vs. 2022
Product Category / Brand Family / Brand^3	Depletions (Millions)	% Change vs. Prior-Year Period		Shipments (Millions)	% Change vs. Prior-Year Period		Reported		Acquisitions and Divestitures		Foreign Exchange		Organic^2
Whiskey	10.8	(1	%)	10.7	(7	%)	(2	%)	—	%	1	%	(1	%)
JDTW	7.3	(2	%)	7.2	(9	%)	(4	%)	—	%	1	%	(2	%)
JDTH	1.0	(5	%)	1.0	(9	%)	(7	%)	—	%	—	%	(8	%)
Gentleman Jack	0.4	2	%	0.4	(9	%)	(7	%)	—	%	2	%	(5	%)
JDTF	0.3	(2	%)	0.3	(8	%)	(11	%)	—	%	—	%	(10	%)
JDTA	0.5	30	%	0.5	36	%	51	%	—	%	1	%	52	%
Woodford Reserve	0.8	6	%	0.8	(6	%)	(3	%)	—	%	—	%	(3	%)
Old Forester	0.2	10	%	0.2	(7	%)	(5	%)	—	%	—	%	(5	%)
Rest of Whiskey	0.3	(5	%)	0.3	(3	%)	22	%	—	%	—	%	22	%
Ready-to-Drink	10.6	(1	%)	11.7	(7	%)	9	%	—	%	(5	%)	4	%
JD RTD/RTP	5.8	(5	%)	6.8	(14	%)	2	%	—	%	(1	%)	1	%
New Mix	4.8	4	%	4.8	4	%	41	%	—	%	(19	%)	22	%
Tequila	1.2	(8	%)	1.2	(8	%)	2	%	—	%	(3	%)	(1	%)
Herradura	0.3	(1	%)	0.3	(8	%)	(5	%)	—	%	(4	%)	(9	%)
el Jimador	0.8	(9	%)	0.8	(7	%)	8	%	—	%	(1	%)	7	%
Wine	0.8	(4	%)	1.1	5	%	5	%	—	%	—	%	5	%
Vodka	1.2	(5	%)	1.2	(7	%)	4	%	—	%	—	%	3	%
Rest of Portfolio	0.3	2	%	0.3	(1	%)	104	%	(92	%)	5	%	17	%
Non-branded & bulk	NM	NM		NM	NM		(3	%)	—	%	1	%	(2	%)
Total Portfolio	25.0	(2	%)	26.2	(7	%)	2	%	(2	%)	—	%	1	%
Other Brand Aggregations
Jack Daniel’s Family of Brands	15.5	(3	%)	16.4	(10	%)	(1	%)	—	%	1	%	—	%
American Whiskey	10.7	(1	%)	10.6	(7	%)	(2	%)	—	%	1	%	(1	%)
Premium Bourbons	1.1	7	%	1.1	(6	%)	(4	%)	—	%	—	%	(4	%)
______________________
See "Note 2 - Non-GAAP Financial Measures" for details on our use of Non-GAAP financial measures, how these measures are calculated, and the reasons why we believe this information is useful to readers.
Note: Totals may differ due to rounding.

Schedule C
Brown-Forman Corporation
Supplemental Statement of Operations Information (Unaudited)
Six Months Ended October 31, 2023
	Net Sales % Change vs. Prior-Year Period
Geographic Area^3	Reported		Acquisitions and Divestitures		Foreign Exchange		Organic^2
United States	(4	%)	(1	%)	—	%	(5	%)
Developed International	3	%	(4	%)	(2	%)	(2	%)
Germany	10	%	(1	%)	(3	%)	5	%
Australia	(4	%)	—	%	1	%	(4	%)
United Kingdom	(5	%)	(1	%)	(3	%)	(9	%)
France	1	%	(1	%)	(3	%)	(3	%)
Canada	—	%	(1	%)	1	%	—	%
Japan	(79	%)	—	%	(4	%)	(84	%)
Rest of Developed International	23	%	(12	%)	(3	%)	8	%
Emerging	17	%	(1	%)	2	%	19	%
Mexico	30	%	—	%	(18	%)	12	%
Poland	26	%	(1	%)	(5	%)	20	%
Brazil	11	%	—	%	(2	%)	9	%
Rest of Emerging	10	%	(1	%)	17	%	25	%
Travel Retail	3	%	(2	%)	(1	%)	—	%
Non-branded and bulk	(3	%)	—	%	1	%	(2	%)
Total	2	%	(2	%)	—	%	1	%
______________________
See "Note 2 - Non-GAAP Financial Measures" for details on our use of Non-GAAP financial measures, how these measures are calculated, and the reasons why we believe this information is useful to readers.
Note: Totals may differ due to rounding.

Schedule D
Brown-Forman Corporation
Supplemental Information (Unaudited) — Estimated Net Change in Distributor Inventories^1
Six Months Ended October 31, 2023
	Estimated Net Change in Distributor Inventories^3
Geographic Area^3 - Net Sales
United States	(6%)
Developed International	(4%)
Emerging	(5%)
Travel Retail	1%
Non-Branded and Bulk	—%
Product category / brand family / brand^1
Whiskey	(7%)
JDTW	(6%)
JDTH	(5%)
Gentleman Jack	(11%)
JDTF	(11%)
JDTA	8%
Woodford Reserve	(13%)
Old Forester	(18%)
Rest of Whiskey	1%
Ready-to-Drink	(3%)
JD RTD/RTP	(3%)
New Mix	—%
Tequila	(3%)
Herradura	(8%)
el Jimador	2%
Wine	7%
Vodka (Finlandia)	(7%)
Rest of Portfolio	(8%)
Non-branded and bulk	—%
Statement of Operations Line Items
Net Sales	(5%)
Cost of Sales	(3%)
Gross Profit	(7%)
Operating Income	(12%)
______________________
A positive difference is interpreted as a net increase in distributors’ inventories; whereas, a negative difference is interpreted as a net decrease in distributors’ inventories.

Note 1 - Percentage growth rates are compared to the same prior-year periods, unless otherwise noted.

Note 2 - Non-GAAP Financial Measures

Use of Non-GAAP Financial Information. We use some financial measures in this press release that are not measures of financial performance under U.S. generally accepted accounting principles (GAAP). These non-GAAP measures, defined below, should be viewed as supplements to (not substitutes for) our results of operations and other measures reported under GAAP. Other companies may define or calculate these non-GAAP measures differently. Reconciliations of these non-GAAP measures to the most closely comparable GAAP measures are presented on Schedules A, B, and C of this press release.

“Organic change” in measures of statements of operations. We present changes in certain measures, or line items, of the statements of operations that are adjusted to an “organic” basis. We use “organic change” for the following measures: (a) organic net sales; (b) organic cost of sales; (c) organic gross profit; (d) organic advertising expenses; (e) organic selling, general, and administrative (SG&A) expenses; (f) organic other expense (income) net; (g) organic operating expenses*; and (h) organic operating income. To calculate these measures, we adjust, as applicable, for (1) acquisitions and divestitures and (2) foreign exchange. We explain these adjustments below.

• “Acquisitions and divestitures.” This adjustment removes (a) the gain or loss recognized on sale of divested brands and certain fixed assets, (b) any non-recurring effects related to our acquisitions and divestitures (e.g., transaction, transition, and integration costs), and (c) the effects of operating activity related to acquired and divested brands for periods not comparable year over year (non-comparable periods). Excluding non-comparable periods allows us to include the effects of acquired and divested brands only to the extent that results are comparable year over year.
  
  During the third quarter of fiscal 2023, we acquired Gin Mare Brand, S.L.U. and Mareliquid Vantguard, S.L.U., which owned the Gin Mare brand (Gin Mare). Also, during the third quarter of fiscal 2023, we acquired (a) International Rum and Spirits Distributors Unipessoal, Lda., (b) Diplomático Branding Unipessoal Lda., (c) International Bottling Services, S.A., (d) International Rum & Spirits Marketing Solutions, S.L., and (e) certain assets of Destilerias Unidas Corp., which collectively own the Diplomático Rum brand and related assets (Diplomático). This adjustment removes the transaction, transition, and integration costs related to the acquisitions and operating activity for the non-comparable period, which is activity in the first and second quarters of fiscal 2024. We believe that these adjustments allow for us to better understand our organic results on a comparable basis.
  
  During the second quarter of fiscal 2024, we recognized a gain of $7 million on the sale of certain fixed assets. This adjustment removes the gain from our organic other expense (income), net and organic operating income to present our organic results on a comparable basis.
  

• “Foreign exchange.” We calculate the percentage change in certain line items of the statements of operations in accordance with GAAP and adjust to exclude the cost or benefit of currency fluctuations. Adjusting for foreign exchange allows us to understand our business on a constant-dollar basis, as fluctuations in exchange rates can distort the organic trend both positively and negatively. (In this press release, “dollar” means the U.S. dollar unless stated otherwise.) To eliminate the effect of foreign exchange fluctuations when comparing across periods, we translate current-year results at prior-year rates and remove transactional and hedging foreign exchange gains and losses from current- and prior-year periods.

^{*Organic operating expenses include organic advertising expenses, organic SG&A expenses, and organic other expenses (income), net.}

We use the non-GAAP measure “organic change,” along with other metrics, to: (a) understand our performance from period to period on a consistent basis; (b) compare our performance to that of our competitors; (c) calculate components of management incentive compensation; (d) plan and forecast; and (e) communicate our financial performance to the Board of Directors, stockholders, and investment community. We have consistently applied the adjustments within our reconciliations in arriving at each non-GAAP measure. We believe these non-GAAP measures are useful to readers and investors because they enhance the understanding of our historical financial performance and comparability between periods.

In addition to the non-GAAP financial measures presented, we believe that our results are affected by changes in distributor inventories, particularly in our largest market, the United States, where the spirits industry is subject to regulations that essentially mandate a so-called “three-tier system,” with a value chain that includes suppliers, distributors, and retailers. Accordingly, we also provide information concerning estimated fluctuations in distributor inventories. We believe such information is useful in understanding our performance and trends as it provides relevant information regarding customers’ demand for our products. See Schedule D of this press release.

Note 3 - Definitions

From time to time, to explain our results of operations or to highlight trends and uncertainties affecting our business, we aggregate markets according to stage of economic development as defined by the International Monetary Fund (IMF), and we aggregate brands by beverage alcohol category. Below, we define the geographic and brand aggregations used in this release.

In Schedule C and Schedule D, we provide supplemental information for our top markets ranked by percentage of reported net sales. In addition to markets listed by country name, we include the following aggregations:

• “Developed International” markets are “advanced economies” as defined by the IMF, excluding the United States. Our top developed international markets were Germany, Australia, the United Kingdom, France, Canada, and Japan. This aggregation represents our net sales of branded products to these markets.
• “Emerging” markets are “emerging and developing economies” as defined by the IMF. Our top emerging markets were Mexico, Poland, and Brazil. This aggregation represents our net sales of branded products to these markets.
• “Travel Retail” represents our net sales of branded products to global duty-free customers, other travel retail customers, and the U.S. military, regardless of customer location.
• “Non-branded and bulk” includes net sales of used barrels, contract bottling services, and non-branded bulk whiskey and wine, regardless of customer location.

Brand Aggregations.

In Schedule B and Schedule D, we provide supplemental information for our top brands ranked by percentage of reported net sales. In addition to brands listed by name, we include the following aggregations outlined below.

In fiscal 2023, we began presenting “Ready-to-Drink” products as a separate aggregation due to its more significant contribution to our growth in recent years and industry-wide category growth trends. “Whiskey” no longer contains Jack Daniel’s ready-to-drink (RTD) and ready-to-pour (RTP), and “Tequila” no longer includes New Mix. These brands are now included in the “Ready-to-Drink” brand aggregation.

• “Whiskey” includes all whiskey spirits and whiskey-based flavored liqueurs. The brands included in this category are the Jack Daniel’s family of brands (excluding the “Ready-to-Drink” products defined below), the Woodford Reserve family of brands (Woodford Reserve), the Old Forester family of brands (Old Forester), GlenDronach, Benriach, Glenglassaugh, Slane Irish Whiskey, and Coopers’ Craft.
  • “American whiskey” includes the Jack Daniel’s family of brands (excluding the “Ready-to-Drink” products defined below) and premium bourbons (defined below).
    • “Premium bourbons” includes Woodford Reserve, Old Forester, and Coopers’ Craft.
  • “Super-premium American whiskey” includes Woodford Reserve, Gentleman Jack, and other super-premium Jack Daniel's expressions.
• “Ready-to-Drink” includes all ready-to-drink (RTD) and ready-to-pour (RTP) products. The brands included in this category are Jack Daniel’s RTD and RTP products (JD RTD/RTP), New Mix, and other RTD/RTP products.
  • “Jack Daniel’s RTD/RTP” products include all RTD line extensions of Jack Daniel’s, such as Jack Daniel’s & Cola, Jack Daniel’s Country Cocktails, Jack Daniel’s Double Jack, Jack Daniel’s & Coca-Cola RTD, and other malt- and spirit-based Jack Daniel’s RTDs, along with Jack Daniel’s Winter Jack RTP.
    • “Jack Daniel’s & Coca-Cola RTD” includes all Jack Daniel’s and Coca-Cola RTD products and Jack Daniel’s bulk whiskey shipments for the production of this product.
• “Tequila” includes the Herradura family of brands (Herradura), el Jimador, and other tequilas.
• “Wine” includes Korbel California Champagnes and Sonoma-Cutrer wines.
• “Vodka” includes Finlandia.
• “Rest of Portfolio” includes Chambord, Gin Mare, Korbel Brandy, Diplomático, and Fords Gin.
• “Non-branded and bulk” includes net sales of used barrels, contract bottling services, and non-branded bulk whiskey and wine.
• “Jack Daniel’s family of brands” includes Jack Daniel’s Tennessee Whiskey (JDTW), JD RTD/RTP, Jack Daniel’s Tennessee Honey (JDTH), Gentleman Jack, Jack Daniel’s Tennessee Fire (JDTF), Jack Daniel’s Tennessee Apple (JDTA), Jack Daniel’s Single Barrel Collection (JDSB), Jack Daniel’s Bonded Tennessee Whiskey, Jack Daniel’s Sinatra Select, Jack Daniel’s Tennessee Rye Whiskey (JDTR), Jack Daniel’s Bottled-in-Bond, Jack Daniel’s Triple Mash Blended Straight Whiskey, Jack Daniel’s No. 27 Gold Tennessee Whiskey, Jack Daniel’s 10-Year-Old, and Jack Daniel’s 12-Year-Old.

Other Metrics.

• “Shipments.” We generally record revenues when we ship or deliver our products to our customers. In this report, unless otherwise specified, we refer to shipments when discussing volume.
• “Depletions.” This metric is commonly used in the beverage alcohol industry to describe volume. Depending on the context, depletions usually means either (a) where Brown-Forman is the distributor, shipments directly to retail or wholesale customers or (b) where Brown-Forman is not the distributor, shipments from distributor customers to retailers and wholesalers. We believe that depletions measure volume in a way that more closely reflects consumer demand than our shipments to distributor customers do.
• “Consumer takeaway.” When discussing trends in the market, we refer to consumer takeaway, a term commonly used in the beverage alcohol industry that refers to the purchase of product by consumers from retail outlets, including products purchased through e-commerce channels, as measured by volume or retail sales value. This information is provided by outside parties, such as Nielsen and the National Alcohol Beverage Control Association (NABCA). Our estimates of market share or changes in market share are derived from consumer takeaway data using the retail sales value metric. We believe consumer takeaway is a leading indicator of consumer demand trends.
• “Estimated net change in distributor inventories.” We generally recognize revenue when our products are shipped or delivered to customers. In the United States and certain other markets, our customers are distributors that sell downstream to retailers and consumers. We believe that our distributors’ downstream sales more closely reflect actual consumer demand than do our shipments to distributors. Our shipments increase distributors’ inventories, while distributors’ depletions (as described above) reduce their inventories. Therefore, it is possible that our shipments do not coincide with distributors’ downstream depletions and merely reflect changes in distributors’ inventories. Because changes in distributors’ inventories could affect our trends, we believe it is useful for investors to understand those changes in the context of our operating results.

We perform the following calculation to determine the “estimated net change in distributor inventories”:

• For both the current-year period and the comparable prior-year period, we calculate a “depletion-based” amount by (a) dividing the organic dollar amount (e.g. organic net sales) by the corresponding shipment volumes to arrive at a shipment per case amount, and (b) multiplying the resulting shipment per case amount by the corresponding depletion volumes. We subtract the year-over-year percentage change of the “depletion-based” amount from the year-over-year percentage change of the organic amount to calculate the “estimated net change in distributor inventories.”
• A positive difference is interpreted as a net increase in distributors’ inventories, which implies that organic trends could decrease as distributors reduce inventories; whereas, a negative difference is interpreted as a net decrease in distributors’ inventories, which implies that organic trends could increase as distributors rebuild inventories.