LOS ANGELES & NEW YORK--(BUSINESS WIRE)--True Religion, the iconic global lifestyle apparel and accessories brand, today announced it will launch its first collection for pets. True Religion has partnered with Wiesner Products Inc. under its pet division, Paw NYC, to license True Religion-branded products for both dogs and cats, launching in Spring 2024. Products under license include pet apparel, beds, toys, collars, leashes, harnesses, feeders, and cold weather accessories. Two seasonal collections will be produced annually.
The pet accessories business continues its robust growth globally and is estimated to be worth just over $32 billion by 2028, up from $20.5 billion in 2022. True Religion Pets will be available on truereligion.com as well as at select specialty retailers.
“At True Religion, we love our pets. Now they’ll be dressed as stylishly as our customers,” said Michael Buckley, Chief Executive Officer, True Religion. “Wiesner has been a terrific partner to True Religion for many years and we are excited to enter what we all see as a fun—and booming--new business category.”
Wiesner Products Inc. is a New York-based industry leader in the design, marketing, sourcing, and distribution of footwear, hosiery, accessories, sleepwear, apparel, and home goods. It is the licensee for many brands, including Airwalk, Aerosoles, and Sharper Image. Its Paw NYC division specializes in everything cat and dog related, including beds, toys, apparel, and feeding supplies.
“We know that there are legions of loyal True Religion customers who want their pets to look as distinctive as they do,” said Mike Tawil, VP of Wiesner. “We take great pride in incorporating key trends into our pet products and look forward to bringing to life True Religion’s iconic brand heritage in an exciting and quite frankly, super cute, pet collection.”
About True Religion
In 2002, True Religion emerged onto the Los Angeles denim scene by blowing up the construction of the classic five-pocket jean. With its five-needle thread at two-stitch-per-inch process, the True Religion Super T stitch was instantly recognized for style that was unlike any other denim brand in the world. True Religion speaks to the uniqueness found in all of us. The brand is worn by athletes, musicians, and artists globally to express their individual style. Delivering an exclusive assortment of iconic styles, True Religion Brand Jeans focuses on producing high quality premium denim and sportswear for men, women, and kids.
Wiesner Products Inc.
Founded by Jack Mizrahi, Wiesner Products Inc. began as an innovative footwear company in 1971. Presently, Charles Mizrahi, who serves as CEO of Wiesner Products Inc., leads 18 diverse product divisions. The company proudly represents over 50 private label and licensed brands across various categories, including footwear, hosiery, accessories, sleepwear, apparel, and home goods. Wiesner Products Inc.’s extensive portfolio includes licenses for Above the Rim, Aerosoles, Airwalk, Levi’s, True Religion, Sharper Image, Umbro, Hasbro, Warner Bros, Nickelodeon, and Disney properties. For more information, please visit wpiny.com.