SAN DIEGO--(BUSINESS WIRE)--Livara Health, a leader in value-based musculoskeletal care management, announces the appointment of healthcare leader Rob Cohen as its new Chief Executive Officer (CEO). Cohen joins Livara from Bamboo Health, which he led since 2016, transforming patient care in physical and behavioral health.
Livara is pioneering a new path for musculoskeletal (MSK) care specializing in care planning, virtual and in-person care delivery and care navigation. Cohen’s appointment signals the expansion of Livara’s technology and virtual care capabilities. The company is doubling down on scaling its solution and expanding its impact to more patients through both virtual and in-person care pathways that enable the transition to value-based care.
“I am thrilled to be a part of Livara, a company that is revolutionizing musculoskeletal care management,” said Rob Cohen, newly-appointed CEO of Livara Health. “With over 17 years of experience treating over 100,000 patients, Livara is hyper focused on proliferating our care delivery model; one that prioritizes non-operative MSK care through care planning, care delivery and care navigation. I am energized and motivated to build on the positive outcomes we have delivered for patients and the impressive business and clinical foundation this team has built.”
Livara partners with leading medical providers, health systems, payors and utilization management providers to address the fundamental issues that define the patient MSK experience including rising costs of care, unpredictable outcomes and long delays in patient access to non-operative care. Livara combines data-driven care planning, hybrid virtual/in-person care delivery and care navigation under a care model built over the last 17 years. Through this fully integrated suite of solutions, Livara helps payors reduce unnecessary utilization, providers better manage complex MSK populations and patients get the care they need, when and where they need it.
"Too many patients endure unnecessary struggles within our complex healthcare system, receiving ineffective treatments that prolong their pain and suffering. At Livara, we couldn't be more excited to have Rob Cohen now at the helm, addressing one of healthcare’s most significant challenges,” said Hani Elias, Executive Chairman and board member of Livara. “Under his leadership, we are focused on making substantial advancements in the state of care for patients with musculoskeletal conditions, particularly those who need the most attention, and to ensure that patients receive the effective care and support they deserve.”
For more information, or to learn about partnering with Livara, please visit www.livarahealth.com
About Livara Health:
Livara Health (formerly SpineZone) is a value-based MSK management solution for innovative providers, payors, utilization management companies and value-based health systems. By combining care planning, virtual first care delivery and care navigation, Livara has delivered exceptional patient outcomes for over 17 years. When compared to traditional conservative treatment options, Livara’s patients require fewer surgeries, injections and opioids. Livara partners with fully insured commercial and Medicare Advantage payors and providers through flexible value-based payment arrangements, including assuming total cost of MSK care. More information can be found at www.livarahealth.com
