DALLAS--(BUSINESS WIRE)--Mizzen+Main has been synonymous with the state of Texas since they created the world’s first performance fabric dress shirt over ten years ago. Today, they’re announcing a Texas expansion with additional locations in Houston and San Antonio, bringing the look and feel of the Mizzen+Main brand to life.
“We have strong brand awareness in our home market so expanding our retail presence in other Texas cities makes a lot of sense,” says Ryan Kent, President of Mizzen+Main. “With a large percentage of our customers based in Texas, we want to do everything we can to make it easy for them to find men's clothing that they love.”
Designed in partnership with the Bergmeyer architecture firm, this store is the result of months of planning and collaboration.
“The store is about promoting discovery and encouraging engagement,” says Eric Kihn, Design Practice Leader for Bergmeyer. “We’ve achieved that through a sequence of touchpoints that connects, inspires and encourages interaction.”
Mizzen+Main consistently utilizes brutalism in their photography as a background against which they display fun, comfortable, and easy-going characters.
“We want to help our customers feel unaffected by what is stereotypically imposing and oppressive architecture,” says Richard Ross, Creative Director for Mizzen+Main. “This new store design provides a unique in-person experience that allows you to cross the threshold and become fully immersed in that feeling.”
Mizzen+Main stores are less about the transaction and more about showing customers what it’s like to feel comfortable exactly where they are. And for a Texas-based brand, its taking advantage of every opportunity to do so in more and more Texas cities.
To discover the world’s most comfortable menswear for yourself, and to find a retail location near you, visit www.mizzenandmain.com
About Mizzen+Main
Since 2012, Mizzen+Main has combined performance fabrics with modern silhouettes to create clothes that look great and feel even better. Originally known for The Best Damn Dress Shirt, Mizzen+Main now creates multiple lines of apparel, including pants, outerwear, and golf, helping any man going into work, the weekend, and everywhere in between feel a lot more comfortable and even more confident.
