HUNT VALLEY, Md.--(BUSINESS WIRE)--Sinclair Broadcast Group today announced the launch of The Nest, a new, free over-the-air national broadcast TV network. The Nest has assembled a line-up that will deliver viewers ‘comfort food programming’ comprised of home-improvement, true-crime, factual reality series, and celebrity driven family shows.
Launching on October 30, The Nest will include a variety of family-friendly programming that will appeal to audiences across the US. The mix of programming in daytime includes classic episodes of Flipping Boston, Flipping San Diego, Sell This House, American Justice and Cold Case Files. While in primetime, The Nest will feature fun, celebrity-family dramas such as Growing up Gotti, Ozzy & Jack’s World Detour, Steven Segal: Lawman, Ice Road Truckers, Dog the Bounty Hunter and Wahlburgers.
The Nest joins Sinclair’s lineup of national broadcast networks, Comet, CHARGE!, and TBD, the fastest growing multicast networks in 2023 up +23%* from last year.
The Nest replaces Stadium network on broadcast stations across the country. At launch the network will be available in more than 50% of all US OTA television households including the major markets of New York, Los Angeles, Philadelphia, Dallas - Ft. Worth, Boston, San Francisco - Oakland - San Jose and Seattle-Tacoma with more affiliate additions in the coming months.
“We’re excited to bring this breadth of hit library series to add another layer to The Stack, Sinclair’s portfolio of linear networks featuring Comet, CHARGE! and TBD. The Nest couples the power and growth of free-to-consumer, over-the-air distribution with great content that viewers love. We’re confident the combination will deliver a premium experience for audiences and a great environment for advertisers,” said Scott Ehrlich, Chief Innovation Officer, Sinclair, Inc.
*Nielsen L+SD P2+ Imp, Total Day (M-Su/9am-3am), Jan-Aug 2023 vs Jan-Aug 2022
About The Nest:
The Nest is Sinclair Broadcast Group’s newest free over-the-air national TV network. Wholly owned by Sinclair, The Nest is a gathering place for comfort food TV, comprised of reality series and celebrity driven family shows. https://watchthenest.com/
About Sinclair Broadcast Group:
Sinclair Broadcast Group is a subsidiary of Sinclair Inc., (Nasdaq: SBGI) a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE!, TBD and The Nest; and owns and provides services to 21 regional sports network brands. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
Category: General
