SAN DIEGO--(BUSINESS WIRE)--Nailed it. Today, the global men’s grooming company and leading lifestyle consumer brand, MANSCAPED®, announces the launch of The Shears 3.0. This precision engineered five-piece nail grooming kit is the pinnacle of optimal hygiene for your fingers and toes. Sized specifically for men, and made from premium-grade stainless-steel, these rust-resistant, long-lasting tools are designed to stay sharp and tame even the toughest of nails.
“As the go-to and trusted brand for men’s grooming – whether that be groin hygiene, beard maintenance, or nail upkeep – MANSCAPED’s premium products continue to raise the bar and redefine the standards of male self-care,” said Chee Min Hong, Vice President of Product Development. “Well-kept nails are the unsung heroes of a man’s grooming routine and confidence starts with those small moments of attention to detail. It’s our goal as a brand to help men level up, and that starts at the basic level of hygiene – the fingers and toes.”
With an elevated design, sleek matte black finish, and packaged in a stylish vegan leather travel case, The Shears 3.0 is a sophisticated upgrade to its predecessor. Each tool features an anti-slip design with precision grip and grooved touchpoints for comfortable, non-slip cutting, trimming, and tweezing. The deluxe nail kit comes complete with everything needed for a comprehensive nail care regimen, including:
- Nail Clipper – Both the nail and toe clippers come equipped with a swing-out nail file and cleaner to avoid spreading germs between finger and toenails.
- Toenail Clipper – Designed with a 3 mm concave opening to fit thick toenails with ease.
- Steel Nail File – Features medium–grit and rounded edges for more control when shaping and smoothing.
- Cuticle Scissors – Large finger holes and a curved blade for maximum maneuverability make removing hangnails and dried skin a breeze.
- Slant Tip Tweezers – Stray brow hairs and splinters won’t stand a chance.
- Vegan Leather Travel Case – Stay organized with this compact and water-resistant hard-shell case.
Available now in the United States and Canada, consumers can purchase the new nail grooming kit on manscaped.com and Amazon for $24.99 USD and $34.99 CAD. International and retail rollout will begin in 2024. We’re putting the man back in manicure with The Shears 3.0 to help you put your best foot (and hand) forward – buy yours today!
About MANSCAPED®
Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED® is the global men’s lifestyle consumer brand and male grooming category creator trusted by over nine million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. The MANSCAPED collection is available globally in 39 countries via direct-to-consumer and on Amazon in more than 100 countries worldwide. Retail placement includes Target®, Best Buy, Macy’s, Walgreens, Men’s Wearhouse, Jos. A. Bank, and Military Exchanges in the U.S., Moores in Canada, Hairhouse and Woolworths in Australia, Boots in the United Kingdom and Ireland, as well as Tesco and Harvey Norman in Ireland. For more information, visit manscaped.com or follow on Facebook, Instagram, Twitter, TikTok, Tumblr, and YouTube.
