LOS ANGELES--(BUSINESS WIRE)--True Religion, an iconic American denim and sportswear brand, today announced the appointment of Kristen D’Arcy as Chief Marketing Officer. This new role, reporting to Chief Executive Officer Michael Buckley, is an instrumental component to True Religion’s future growth strategy. In addition to driving new customers to the True Religion brand, she will be responsible for all aspects of marketing, including content creation, creative, brand, public relations, influencers, social media, partnerships, and philanthropy.
“Kristen is the ideal candidate to fill this critical role,” said Buckley. “She has a proven track record of creating business growth, fostering brand love, and managing high-performing teams. Her vast experience with top retail brands including Pacific Sun, Ralph Lauren, Coty, and Oscar de la Renta brings an important new layer of expertise to True Religion’s senior leadership team.”
D’Arcy joins True Religion amid the brand’s transformation to a DTC, digital-first company. She has nearly 20 years’ marketing and ecommerce experience at fashion, specialty retail, and beauty brands as well as on the agency side of the business. She has had significant success in designing omni-channel, global brand marketing campaigns with influencers and celebrities which have driven business growth and consumer engagement.
“I’ve been a True Religion customer and have watched the brand reinvent itself in recent years, which has been exciting both as a consumer and marketer,” said D’Arcy. “I have so much admiration for the company’s recent collaborations with Supreme, 2Chainz, Chief Keef, Dreezy, and many others. The opportunity to work with this team to expand the brand even further is a dream come true.”
D’Arcy has received numerous industry accolades and was cited as one of AdAge magazine’s Best Marketers Under 40. She began her career on the agency side of business and worked on major accounts for Tribal DDB Worldwide and R/GA. Her first brand-side role was as Senior Director of Marketing for Ralph Lauren. She was then named Senior Vice President of Ecommerce and Digital Media at Oscar de la Renta before joining Coty Inc., where she rose to become Global Head of Content and Innovation. She joined American Eagle Outfitters, leaving as Vice President, Integrated Marketing and Media to become Chief Marketing Officer for Pacific Sunwear. She most recently served as CMO for Homedics, where she increased the health and wellness company’s DTC sales by 80%.
She resides in Manhattan Beach, California, and sits on the board of directors for St. Jude’s West Coast chapter, Invest in Hope.
About True Religion:
In 2002, True Religion emerged onto the Los Angeles denim scene by blowing up the construction of the classic five-pocket jean. With its five-needle thread at two-stitch-per-inch process, the True Religion Super T stitch was instantly recognized for style that was unlike any other denim brand in the world. True Religion speaks to the uniqueness found in all of us. The brand is worn by athletes, musicians, and artists globally to express their individual style. Delivering an exclusive assortment of iconic styles, True Religion Brand Jeans focuses on producing high quality premium denim and sportswear for men, women, and kids.