PHILADELPHIA--(BUSINESS WIRE)--Today marks the third annual “Break Free from the Big Three Day” – a day dedicated to breaking free from bad habits, bad relationships and stale mobile plans. A survey by Comcast found that 51 percent of Americans say it’s easier to find a new romantic partner than a new mobile provider. Xfinity Mobile wants to make switching easier for the one in five Americans looking for a new mobile provider by offering a convenient, cost-effective alternative to Verizon, T-Mobile, and AT&T.
Nearly half of all Americans (48 percent) have had a negative experience with their current mobile provider due to bad coverage, while nearly seven in ten Americans (69%) would move on to a new service provider if they experienced price increases. On National Break Free from the Big Three Day, it’s time for a fresh start with a new mobile provider that will save consumers from complicated billing charges, spotty coverage, and customer service headaches.
“Finding a new mobile provider shouldn’t be as stressful as dating,” said Kohposh Kuda, Senior Vice President Xfinity Mobile and Voice, Comcast Cable. “Xfinity Mobile offers straight-forward plans that can save you hundreds of dollars on your mobile bill every year. And with the ability to mix-and-match plans, it’s easy to tailor your mobile experience to what you actually need, instead of being stuck in a long-term relationship with your provider.”
Breaking Up Is Hard to Do
Breaking up with your mobile provider can be tough. Even when people decide they’ve had enough many drag their feet when it comes to canceling. On average, Americans who decide to sever ties with their mobile provider end up staying for an additional six months because they kept forgetting to cancel. A third of parents (33 percent) stay for over a year compared to 19 percent of non-parents.
More than 3 in 4 people (76 percent) would be willing to have their new mobile provider “break up” with their old one for them. Xfinity Mobile is here to help. Customers looking to switch to Xfinity Mobile can walk into any Xfinity Store and ask for help to switch their service, from swapping out a SIM card, porting a phone number, and even breaking up with a customer’s previous carrier.
Parents Have it Hardest
Parents are particularly prone to be over their mobile provider. A third of parents (33 percent) say they are done and ready for a change, more than double that of non-parents (14 percent). The biggest gripe for parents is pricing. In fact, parents report they are four times more likely than non-parents to be always looking for the next new plan. And when families do decide to move on, kids are usually impacted by breakups with mobile service providers. More than half of parents (53 percent) have their kids on their service plans, with kids getting their first phone at the average age of 11.
Xfinity Mobile offers parents the tools they need to make sure everyone in the family is happy. Parental controls, flexible plans, and the ability to share data across users makes Xfinity a great option to add to your family.
The Last Straw
Americans cited a number of reasons for wanting out of their relationship with their current mobile provider. The largest driver was price increase(s) (69 percent), followed by spotty coverage/dropped calls (50 percent), unexplained charges (49 percent) and slow data speeds (48 percent). Fortunately, Xfinity Mobile offers straightforward pricing, with by the gig plans starting at only $15 a month, and unlimited plans starting at $30 a month per line for two or more lines.
Now’s The Time to Switch
There are several device deals happening right now for customers looking to break up with their current provider and switch to Xfinity Mobile. New and existing customers can get up to $800 toward select iPhones, including the iPhone 12, 13, and 14 with an eligible trade-in. New customers porting their line can also get $100 off a Pixel 7a, or a Samsung A54 G5 “On Us” (a $449.99 value). Want to bring your own device? Xfinity Mobile is also offering a $100 Visa gift card for customers who BYOD.
Xfinity customers can also celebrate Break Free from the Big Three Day on X1. All they have to do is say, “Break Free Day” into their Xfinity voice remote to pull up dozens of movies, TV shows and songs about break up, heartache, and tainted love.
With millions of lines added since its launch in 2017, Xfinity Mobile is one of the fastest growing mobile providers in the country. Rated the fastest mobile service with 5G cellular and millions of WiFi hotspots throughout Comcast’s extensive WiFi footprint*, Xfinity Mobile delivers a great wireless experience for less money. Approximately 90 percent of Xfinity Mobile customers’ data is over WiFi, allowing customers to use less data and connect to the Xfinity 10G Network.
Xfinity offers unparalleled convenience by offering customers unlimited or by the gig options, and customers can always change their plans even in the middle of their billing cycle. And with mobile plans starting for as little as $15 a month, customers can save hundreds every year.
About the Survey
The survey, conducted by Wakefield Research, polled 1,000 nationally representative US adult smartphone users, ages 18+, between May 31st and June 6th, 2023, using an email invitation and an online survey. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
*Based on consumer testing of mobile WiFi and cellular data performance from Ookla® Speedtest Intelligence® data in Q2 '23 for Comcast service areas, verified by Ookla for Comcast’s analysis.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.
