WHITESTONE, N.Y.--(BUSINESS WIRE)--BODYARMOR Sports Nutrition today announced the launch of its first-ever rapid rehydration beverage, BODYARMOR Flash I.V.. Designed to deliver the latest in active hydration and functionality for consumers without compromising on taste, BODYARMOR Flash I.V. is scientifically formulated to ensure the perfect balance of carbohydrates and electrolytes for faster absorption and replenishment.
Developed with the same great-tasting, coconut water base as BODYARMOR Sports Drink, BODYARMOR Flash I.V. offers consumers the ability to refuel, replenish and recover with more electrolytes than the competition, added functionality with Zinc, Vitamins B and C to support a healthy immune system, and the same BODYARMOR promise of no artificial flavors, sweeteners, or dyes.
“BODYARMOR transformed the sports drink category with its better-for-you hydration options and now we’re excited to do the same in rapid rehydration with BODYARMOR Flash I.V.,” said BODYARMOR Sports Nutrition CEO, Federico Muyshondt. “We’re always looking to innovate and provide consumers with hydration options they want and need, and we can’t wait to showcase our latest game-changer yet.”
BODYARMOR Flash I.V. comes in a 20oz, square bottle and contains over 2200mg of electrolytes – more than traditional sports drinks – for rapid and sustained rehydration for quick recovery. BODYARMOR Flash I.V. will launch in four great-tasting flavors including Grape, Strawberry Kiwi, Orange, and Tropical Punch. New packaging for BODYARMOR Flash I.V. will feature vibrant flavor colors and highlight key functional benefits to create an eye-catching lineup at retail.
“We may not be the first product in this rapidly growing space, but we plan to be the best – and that ultimately starts with taste,” said Muyshondt. “Consumers want products that not only work hard for them but actually taste good too. We’re confidently entering this category because we know that Flash I.V. tastes better than any other rapid hydration product out on the market today.”
Launching in retail stores regionally this May, BODYARMOR Flash I.V. will be available in-stores nationwide and online via Amazon nationally in 2024. In support of BODYARMOR Sport Nutrition’s first new product offering in more than two years, the brand will feature BODYARMOR Flash I.V. in a variety of social media extensions, OOH media, retail activations, and sampling events in local markets across the U.S.
The launch of Flash I.V. comes on the heels of an exciting start to 2023 for BODYARMOR Sports Nutrition as the company continues to innovate and find new ways to reach consumers across all hydration occasions. In February, BODYARMOR Sports Nutrition re-launched POWERADE with a new visual identity, brand purpose and breakthrough formula that includes 50% more electrolytes than the competition. And following that in March, BODYARMOR LYTE launched the brand’s largest marketing campaign to-date, “Choose More,” featuring global superstar and brand partner Jennifer Lopez.
To learn more visit: www.drinkbodyarmor.com
About BODYARMOR Sports Nutrition
Leading the world of sports and active hydration with game-changing innovation, BODYARMOR Sports Nutrition (BASN) is on a mission to become #1 in Sports Hydration. Bringing together two iconic brands, BODYARMOR and POWERADE (respectively #2 and #3 in the sports drink category), BASN exudes an entrepreneurial culture backed by the resources and insights of one of the world’s most recognizable companies, The Coca-Cola Company, which fully acquired BODYARMOR in 2021.
BODYARMOR has been disrupting the world of Sports Hydration since 2011, offering a premium sports drink packed with electrolytes, coconut water and antioxidants that provides superior hydration. Low in sodium and high in potassium, BODYARMOR contains natural flavors and sweeteners and no colors or dyes from artificial sources. BODYARMOR’s extended portfolio includes BODYARMOR LYTE, a low-calorie, ZERO sugar added sports drink; BODYARMOR SportWater, a premium electrolyte-packed high alkaline water with ph9+; and BODYARMOR EDGE, a superior hydration sports drink with a boost of caffeine.
POWERADE was created in 1988 to ensure hardworking athletes have the hydration they need to keep putting in the work to raise their game. The brand re-launched in 2023 with a new visual identity, brand purpose and breakthrough formula that includes 50% more electrolytes.
