CHARLOTTE, N.C.--(BUSINESS WIRE)--2ULaundry, the innovative laundry and dry cleaning service, led by cofounders Alex Smereczniak and Dan Daquisto, is pleased to announce the successful acquisition of The Folde, a leading competitor based in Austin, Texas. This strategic move is poised to strengthen 2ULaundry's market presence and accelerate the company's mission to establish the first nationally recognized brand in laundry and dry cleaning.
The acquisition of The Folde marks a significant milestone for 2ULaundry, as the company continues to revolutionize the way people approach the most dreaded household chore—laundry. This milestone comes off the momentum of the recent $20M Series B strategic investment from Level 5 Capital Partners, fueling the company's rapid growth. With this latest round of funding, 2ULaundry is positioned to expand its operations and reach new markets across the country. To date, 2ULaundry has operations in 5 different states, including North Carolina, South Carolina, Florida, Georgia, and Texas.
"Our team is thrilled about the opportunity to acquire and join forces with The Folde," said Alex Smereczniak, Co-Founder and CEO of 2ULaundry. "This acquisition represents a massive step towards our vision of building the first nationally recognized brand in laundry and dry cleaning."
The acquisition positions 2ULaundry at the forefront of the rapidly expanding laundry and dry cleaning pickup and delivery market, which is estimated to be worth over $20 billion in the United States alone. With no clear winner or dominant business model in this space, 2ULaundry believes that the acquisition of The Folde positions them as the leading contender to capture this significant market.
"Pickup and Delivery represents a massive market opportunity, and we are confident that acquiring The Folde places us in a superior position compared to any other company in the industry," added Smereczniak. "We are committed to delivering exceptional service and convenience to our customers, and we see tremendous potential to redefine the laundry and dry cleaning experience on a national scale, especially now more than ever with what the two combined companies have learned."
Moreover, the acquisition serves a broader purpose of advocating for fairness and equity within the industry. Historically, laundromat owners have not been able to leverage their scale of business to overcome cost and bureaucratic obstacles from municipalities, manufacturers, and other vendors. With increased size, 2ULaundry aims to forge a path for the industry, its franchise partners, and all of the independent operators across the country.
"By coming together, we believe that we can have a positive impact on the laundry and dry cleaning industry as a whole," continued Smereczniak. "We are stronger together than as separate entities, and we aspire to create opportunities for other industry players to be treated fairly and with the respect they deserve."
Mark Vlaskamp, Co-Founder and Managing Partner of The Folde, expressed enthusiasm about the acquisition and the opportunity to join 2ULaundry's team in a Director of Central Operations role. “Joining forces with 2ULaundry presents an incredible opportunity for our team. In the beginning, we set out to prove that delivery laundry service was a real, scalable business within laundromats. But that was limited to our two Texas markets. Now, it is time to take that all across the country. As a team, we are excited to shift our focus to scaling laundry delivery operations on a national level,” said Vlaskamp.
With the acquisition of The Folde, 2ULaundry consolidates its market presence and strengthens its position as a leader in the laundry and dry cleaning space. The combined expertise and resources of both companies will drive innovation, enhance customer experiences, and establish 2ULaundry as the go-to brand for hassle-free laundry and dry cleaning services.
About 2ULaundry
2ULaundry and LaundroLab are on a mission to create time for the world to focus on the things that matter most - and that probably isn’t laundry! We’re a rapidly growing startup that is rewriting the rules around this time-consuming task by building two complementary brands. With our convenient pick-up and drop-off service and modern, inviting laundromats, we provide people with an effortless and convenient solution to laundry and dry cleaning to give them back time because as we all know, time is delicate. Serving customers in North Carolina, South Carolina, Florida, Georgia, Texas, and Arizona.
About The Folde
The Folde is a laundry delivery service that is based out of laundromats in Austin and Houston, TX. The laundromats are self-service laundromats that double as private, production facilities after retail business hours. The Folde operates a delivery-first model catering primarily to delivery laundry service customers. The company was founded by Mark Vlaskamp, Jordan Suydam, Aaron Bowen, and Myles Bragman.
