RABAT, Morocco--(BUSINESS WIRE)--itel, the global leading smart life brand committed to providing affordable and good quality consumer electronic products with an excellent user experience, has officially launched its first-ever color-changing smartphone S23, which combines premium design with reliable features, offering users with large memory capacity and a smooth user experience. To introduce this new product, itel organized an offline launch event, allowing customers to have a firsthand experience of S23.
itel’s first-ever color-changing backboard design
itel is confident in delivering a highly fashionable smartphone with a color-changing rear panel. itel S23 white edition features a photochromic layer on the rear, which automatically changes colors from mystery white to dreamy pink when exposed under sunlight or UV rays. Its exquisite design, coupled with the vibrant 3D composite panel, helps users to show their unique sense of style.
A combination of overall high-efficient experience
itel S23 comes with a 6.6” HD+ waterdrop display, achieving a 91% screen-to-body ratio. Its 90Hz high refresh rate brings an excellent viewing experience, while the 120Hz responsive touch rate ensures seamless scrolling and gaming.
S23 is powered by 128+8GB large memory, providing ample space for daily applications and more than 30,000 photos. Additionally, the 8+8GB memory fusion can effectively integrate ROM space with RAM running space, providing ultra-high performance with less latency. Also it is equipped with a 5000mAh battery, accompanied by 10W Type-C charging, enabling up to 15 hours of social media usage and 112 hours of music playback.
Morocco offline event offers firsthand experience for clients
In celebration of S23’s arrival, itel’s Morocco team hosted a local press conference, inviting nearly a hundred guests, including important figures from ITI&IWACO, KRS store owners in Casablanca, and key media personnel. The event showcased the S23 new product launch, highlighted the technology behind color-changing panel, and featured an exciting lucky draw. The guests showed great interests in the new itel S23, impressed by the device’s color-changing function and large memory. They expected S23 to become the most cost-effective smartphone with color-changing capabilities and large memory in the market.
By combining stylish design with noteworthy features such as expanded storage, battery efficiency, and smooth operation, S23 is set to captivate the market with an affordable price!
About itel
Established over 10 years, itel is a reliable smart life brand for everyone. Adopting “Enjoy Better Life” as its brand philosophy, itel’s mission is to provide budget-friendly consumer electronic products and lifestyle products to everyone. It democratises technology by giving entry to technology and connectedness to consumers without prior access to it. After more than 10 years’ development, itel has expanded its presence in more than 50 emerging markets globally. itel has a product portfolio of smartphones, TV, accessories, electrics, home appliances, laptop and lifestyle products. In 2021, it ranked No.1 Global Smartphone brand under $100 and No.1 feature phone brand according to IDC Worldwide Mobile Phone Tracker. For more information, please visit: https://www.itel-life.com/
