DALLAS--(BUSINESS WIRE)--After recently announcing the Grand Reopening of their Dallas flagship store, Mizzen+Main continues to establish their retail presence in the state of Texas with a new location in the city of Southlake.
Designed in partnership with the Bergmeyer architecture firm, this store is the result of months of planning and collaboration. “The store is about promoting discovery and encouraging engagement,” says Eric Kuhn, Design Practice Leader for Bergmeyer. “We achieved this through a sequence of touchpoints that connect, inspire, and encourage interaction.”
By creating an environment that reminds visitors of a small-scale lounge, the new Mizzen+Main store is less about the transaction and more about showing customers what it’s like to feel comfortable exactly where they are.
“We have strong brand awareness in our home market so expanding our retail presence in the DFW area makes a lot of sense,” says Ryan Kent, President of Mizzen+Main. “With a large percentage of our customers based in Texas as well, we want to do everything we can to make it easy for them to find men's clothing that they love.”
The new location in Southlake Town Square will officially open this May at 311 Grand Avenue East, Southlake, TX 76092 and is open from 10am-7pm, Monday-Saturday and 12pm-6pm on Sundays. With 2,066 sq ft., the Mizzen+Main and Bergmeyer teams were able to utilize the initial concept and design in a unique and original layout.
To discover the world’s most comfortable menswear for yourself, and to find a retail location near you, visit www.mizzenandmain.com
About Mizzen+Main
Since 2012, Mizzen+Main has combined performance fabrics with modern silhouettes to create clothes that look great and feel even better. Originally known for The Best Damn Dress Shirt, Mizzen+Main now creates multiple lines of apparel, including pants, outerwear, and golf, helping any man going into work, the weekend, and everywhere in between feel a lot more comfortable and even more confident.
