CHARLOTTE, N.C.--(BUSINESS WIRE)--This Just in! Summer forecasts are predicting sunshine across the U.S. with a guarantee of PURPLE THUNDER. Circle K is reveling in the one-year anniversary of its exclusive MTN DEW PURPLE THUNDER flavor with a 33-stop THUNDERVERSARY Tour. DEW Nation’s favorite combination of berry and plum will hit the road to bring free food and drinks, photo ops, games, prizes, live music, entertainment, and other festive in-store offers. The party starts on May 3 in Cleveland, OH and will travel through the country for 13 weeks, concluding on July 25 in Eustis, FL.
Launching last May, MTN DEW PURPLE THUNDER is available exclusively at Circle K with multiple drink variations including Polar Pop, Froster and 20 oz. bottles. For super fans, a limited-edition color-changing PURPLE THUNDER cup is available in stores for $5.99 with a free fill up upon purchase.
The festivities will continue on social media as Circle K fans can enter to win* MTN DEW PURPLE THUNDER summer swag on Twitter and Instagram on June 5 by sharing or commenting on Circle K THUNDERVERSARY giveaway posts. Prizes range from beach towels, chairs and pool floats to coolers, swimsuits and more.
“We take pride in knowing that Circle K is the official destination of MTN DEW PURPLE THUNDER and want to invite our customers to join in the celebration,” said Sophie Provencher, senior vice president global merchandising at Circle K. “We’re honored to be part of Dew Nation and we want to continue honoring this unique drink and its fans with our THUNDERVERSARY Tour. No tickets required!”
“Dew Nation’s enthusiasm for MTN DEW PURPLE THUNDER has been tremendous,” said Hugh Roth, Chief Customer & Business Development Officer at PepsiCo Global Foodservice. “Together with Circle K, we wanted to match their enthusiasm and celebrate its first year in a big way by bringing an unforgettable experience to MTN DEW PURPLE THUNDER fans across the country.”
Plan ahead and view all THUNDERVERSARY tour stops including dates, times and details at circlek.com/purple-thunder.
About Circle K and Alimentation Couche-Tard Inc.
Couche-Tard is a global leader in convenience and fuel retail, operating in 24 countries and territories, with more than 14,300 stores, of which approximately 10,900 offer road transportation fuel. With its well-known Couche-Tard and Circle K banners, it is one of the largest independent convenience store operators in the United States and it is a leader in the convenience store industry and road transportation fuel retail in Canada, Scandinavia, the Baltics, as well as in Ireland. It also has an important presence in Poland and Hong Kong SAR. Approximately 122,000 people are employed throughout its network.
For more information on Alimentation Couche-Tard Inc. or to consult its annual Consolidated Financial Statements and Management Discussion and Analysis, please visit: https://corpo.couche-tard.com.
About MTN DEW
MOUNTAIN DEW®, a product of PepsiCo North America Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip. In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW®, the permanent DEW® product line includes MTN DEW® KICKSTART™, MOUNTAIN DEW® CODE RED®, MOUNTAIN DEW VOLTAGE®, MTN DEW® Zero Sugar, MTN DEW MAJOR MELON®, MTN DEW MAJOR MELON Zero Sugar, MTN DEW SPARK™ and MTN DEW SPARK Zero Sugar. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Twitter @mountaindew.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
