Science-Forward Skincare Brand A.P. CHEM® Debuts New Age-Decelerating Products and Stigma-Breaking Social Campaign

NEW YORK--(BUSINESS WIRE)--Today, A.P. CHEM announces the launch of their newest age-decelerating skincare aimed at the Xennial and Gen X community that is both results-driven and accessibly priced. As a science-forward skincare brand, A.P. CHEM combines the best of classic ingredients with clinically-proven Alt-Pharma™ ingredients to create a power-packed regimen. The brand’s approach to combining classic and unique skincare ingredients is inspired by the founder’s diagnosis with an autoimmune and inflammatory disease which led her on a journey to explore both classic and alternative treatments - including Psychedelic Treatment.

Based on both founders’ belief that inflammation is a core component of most skin and overall health conditions, the brand addresses this universal concern with anti-inflammatory ingredients for optimal skin renewal. To complement the debut product, microDOSE™Magical Moisturizer, A.P. CHEM’s DERMAverse™ is expanding to welcome DOPEamine^® Uplifting & Smoothing Serum and EYEahuasca^® Enlightening Eye Treatment to the collection.

The brand’s proprietary KETAmino Acid Complex^® takes center stage along with hero neuropeptide Gamma Aminobutyric Acid (GABA) and hero anti-inflammatory Baicalin in the thoughtfully-curated, lab-tested formulas. DOPEamine^® Uplifting & Smoothing Serum ($125) improves the appearance of fine lines and wrinkles, skin texture and tone, as well as skin elasticity, so facial contours appear more defined. Similarly, EYEahuasca^® Enlightening Eye Treatment ($85) helps reduce the appearance of lines and wrinkles, and visibly lifts and firms while brightening the appearance of dark circles. The balm-like texture is lightweight yet nourishing, leaving eyes feeling refreshed, de-stressed and awakened — instantly and over time.

Brand Mission - Advocacy for Psychedelic Treatment for Mental and Physical Health
Founded by beauty industry veteran, Sandra Statz, and leading dermatologist, Dr. Sherwin Parikh, A.P. CHEM’s mission is rooted in Sandra’s challenging health journey. Her diagnosis with an autoimmune and inflammatory disease led her to explore alternative treatment methods - most notably the power of Psychedelic Treatment. Sandra’s experience drives A.P. CHEM’s advocacy for Psychedelic Treatment while creating a platform to destigmatize mental and physical conditions. To put this ethos into action, A.P. CHEM proudly partners with The Ketamine Fund, a non-profit organization that provides free Ketamine Treatment and mental health support to veterans suffering from PTSD.

“I learned first hand about the stigma of carrying an 'invisible disease’ and the impact it has in every facet of life,” says Sandra Statz, Co-Founder and CEO. “Our brand ethos is unique in its advocacy for Psychedelic Medicine because of my personal experience and connection to the cause. More generally it’s important to destigmatize mental and physical conditions so people can self-advocate, learn from each other, and know their options.”

To coincide with the new product debut, A.P. CHEM has launched “We See You,” a digitally-led campaign that celebrates the layered beauty that lives within us all. A.P. CHEM is leveraging this campaign as a vehicle to champion speaking our truths without fear of judgment. The project features beautiful dual-composition photographs of industry leaders and creatives including: Celebrity Hairstylist - Adam Livermore, Human Rights Advocate - Jodie Patterson, Equal Rights Advocate - Jérôme Roux, Makeup Artist - Kavita Kaul, and Model & Interior Designer - Jocelyne Beaudoin.

To learn more about A.P. CHEM and the “We See You” campaign, please visit www.apchembeauty.com and follow on Instagram at @apchembeauty.

ABOUT A.P. CHEM^®

A.P. CHEM is a science-forward, age-decelerating skincare brand formulated with curated combinations of classic and clinically proven Alt-Pharma^® ingredients for optimal skin renewal. Founded by beauty industry veteran Sandra Statz and leading NYC dermatologist Dr. Sherwin Parikh, A.P. CHEM is the first of its kind by offering skincare formulated for Xennial and Gen X consumers without sticker shock prices of $300+. A.P. CHEM’s mission to advocate for Psychedelic Medicine is inspired by Statz’s diagnosis with a chronic disease that led her on a journey to explore both classic and alternative treatments, including Psychedelic Medicine. The brand has become a platform to illuminate treatment options for mental and physical health – both classic and alternative. This is why A.P. CHEM is proud to partner with the The Ketamine Fund, a non-profit organization that provides free Ketamine Treatment to veterans suffering from PTSD. A.P. CHEM respects that everyone’s path to wellness is unique and deeply personal. We’re here for the curious, the skeptics, and the naysayers.