HOUSTON--(BUSINESS WIRE)--Marathon Fitness has reached an exciting milestone as the company celebrates 20 years of creating fitness and wellness centers and delivering innovative equipment to businesses in Texas and Arizona (and beyond).
A relationship with Precor Commercial in 2003 began the story of Marathon Fitness as the sole distributor of their strength and cardio equipment in the greater Houston area. Through this strong partnership with Precor, Marathon Fitness was able to bring to their clients one of the industry’s most innovative piece of equipment – the world’s first ever Elliptical Fitness Cross-trainer named the “EFX”. “We partner with clients to offer quality products such as Precor, Peloton, Escape Fitness, Aviron Rowers, and others that align with the latest fitness trends and innovations,” says Austin-based Demariee Anderson, one of PRECOR Commercial’s top 5 producers nationwide for the last 12 years.
Marathon’s suite of offerings has evolved over the course of two decades as the fitness industry continues to grow to meet today’s demands. “We have watched the fitness industry continue to change as technology and trends lead the way in the fitness space,” Anderson continues. “COVID-19 challenged the fitness industry to shift from a large room with equipment for the masses to creating intimate workout spaces for a private fitness experience. The introduction of the commercial Peloton bike in the Spring of 2022 set us apart as being able to offer one of the most sought-after fitness experiences on the market. The one constant in this industry is that it’s always changing.”
The company is led by the original founders Christa Davis and Paul Croegaert and has maintained its privately held ownership throughout its history. Today, Marathon Fitness has installed fitness equipment in more than 6,750 different colleges, corporations, private clubs, country clubs, hospitals, hospitality brands and multi-family developments in Texas, Arizona and in 23 other states nationwide.
Christa Davis, Marathon’s President, reflected on the anniversary, “It is hard to believe that 20 years have passed by so quickly. The fitness industry has always been a passion of mine. Watching this company grow to what it is today is one of my greatest achievements, it’s not without the support of our loyal team and the relationships they’ve developed with our clients over the years. Our company continues to grow because of the people we have and their passion to bring their best every day. We are looking forward to the next 20 years of Marathon Fitness and can’t wait to see what exciting evolutions will be introduced next.”
Davis has achieved a remarkable feat as a woman in the industry. She has installed more fitness products and generated higher sales volume than any other woman across the nation in the past two decades. Currently, Marathon Fitness holds the position of being the largest Women-Owned, Historically Underutilized Business (HUB Vendor) in the fitness product market nationwide. Additionally, the company has been officially recognized by the Women's Enterprise Business National Council, State of Texas and City of Houston.
From its early beginnings in a 2,500 square foot of rented garage to now running warehouses in 5 major cities in Texas and Arizona (over 68,000 square feet of combined office and warehouse space) the growth at Marathon Fitness over 20 years is exciting and continuous. “We started this journey with a handful of employees and are now running a staff of 56 full-time team members. It’s been a great ride and we aim to continue serving Texas and Arizona markets by being the best and offering the greatest in the industry,” says Davis. For more information, visit www.MarathonFitness.com.
