Introducing the new cable car at Hotel Iyaonsen in Iya Valley, a well-noted locale in the inbound tourist market

Cable Car No. 4 Launched on February 22 (Wednesday)

- Cable car designed under the supervision of muralist Hideki Kimura makes its debut in Iya Valley -

MIYOSHI, Tokushima, Japan--(BUSINESS WIRE)--Hotel Iyaonsen (Iyakei Onsen Kanko Co., Ltd.; Location – Miyoshi City, Tokushima Prefecture; CEO - Yoshihiro Ueda) will introduce a new cable car on Wednesday, February 22, 2023. The new Cable Car No. 4, designed under the supervision of mural artist Hideki Kimura (the “free-wheeling rocking muralist from Kyoto” who has more than 200 works to his name both in Japan and abroad - https://ki-yan.com/), is adorned with Iwa Tsutsuji (Kamchatka bilberry) blossoms on the outside and Yabu Tsubaki (Japanese camellia) blossoms on the inside.

The new cable car will allow the Hotel to provide a more exciting ride to the open-air baths constantly supplied with free-flowing water from the hot springs. A cable car that is “pleasing to the eye and comfortable to ride”. It will serve as a landmark of the globally watched Iya Valley located in Iya, one of the three most secluded regions in Japan.

Hotel Iyaonsen celebrated its 50^th anniversary in 2022. We will continue to offer our guests the highest quality services and experience while endeavoring to meet and exceed expectations.

Overview of Cable Car No. 4

• This cable car is specifically intended to take guests to the open-air baths at the bottom of the valley, which are constantly supplied with free-flowing water from the hot springs.
• The vertical distance from the Hotel to the open-air baths is approximately 170m (the length of the rail is approximately 250m). The cable car travels the distance extending at a 42-degree angle in about 5 minutes.
• The maximum passenger capacity is 17.
• Passengers will be able to enjoy the seasonal view of the Iya Valley from the windows.
• The cable is intended solely for taking guests to the open-air baths.
  Fees: Open-air baths, indoor panorama bath, cable car rides – Adults: 1,700 yen Children: 900 yen
  Hours of Operation: 7:30 - 18:00 (Last ticketing: 17:00)

Hotel Iyaonsen

The Hotel is the only hotel in Iya Valley, one of the three most secluded regions in Japan. The open-air baths, constantly supplied by free-flowing water from the hot springs and accessible by a cable car, welcome onsen-lovers from all over Japan who hope to bathe there “at least once in (their) lifetime”. The open-air baths that protrude over the Iya River are 100% natural, supplied around the clock only with hot spring water that is never artificially heated. One of the attractions of the baths is the view of the deep-cut Iya Valley that they offer the bathers. The cable car ride down to the open-air baths is a feature symbolic Iyaonsen that is extremely popular among both adults and children. The cable car has become a facility representative of Iya Valley in recent years and is welcoming guests from around the world.

URL https://www.iyaonsen.co.jp/en/

Company Overview
Name:	Hotel Iyaonsen
Location:	367-28 Matsuo Matsumoto, Ikeda-cho, Miyoshi City, Tokushima Prefecture
CEO:	Yoshihiro Ueda
Established:	October 1972
Business Description:	Lodging and accommodation, day-use onsen services, restaurant

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