GREEN ISLAND, N.Y.--(BUSINESS WIRE)--MyForest Foods Co. today announced its flagship product, MyTMBacon, is available for sale at 32 retailer and foodservice locations across New York and Massachusetts. Following MyForest Foods’ initial expansion into New York City with two retail partners in November 2022, the list has continued to grow, driven by strong consumer demand and enabled by the fast ramp-up in production at its new state-of-the-art mycelium farm in Upstate NY.
In light of this ongoing expansion, MyBacon is now available at numerous natural retail shops across New York City, including:
- A Matter of Health (Upper East Side)
- Amish Market (East Village)
- Brooklyn Fare (West Village)
- Brooklyn Fare (Upper West Side)
- Dumbo Market (Carroll Gardens)
- Dumbo Market (DUMBO)
- Elm Wellness (Greenwich Village)
- Food For Health (Upper East Side)
- Garden Gourmet (The Bronx)
- Health & Harmony (West Village)
- LifeThyme Natural Market (Greenwich Village)
- Orchard Grocer (Lower East Side)
- Park Natural & Organic Foods (Cobble Hill)
- Perelandra Natural Foods (Brooklyn Heights)
- Sunac Natural Market (Midtown West)
- The Health Nuts (Upper East Side)
- Westerly Natural Market (Hell’s Kitchen)
It remains an important part of MyForest Foods’ strategy to partner with natural products retailers who prioritize food accessibility and sustainability while pursuing its mission to feed the planet in an environmentally sensitive manner. Consumers can visit myforestfoods.com/find-mybacon for a complete list of retailers and restaurants that offer MyBacon.
MyJerky: The Beef Market Gateway
MyBacon's expansion and the growing market for mycelium foods are indicative of its recent momentum. Given the increasing demand, MyForest Foods is pleased to bring its second highly-anticipated product to market later this year: MyTMJerky. Derived from the same mycelium ingredient, MyJerky is the latest proof point of the company’s commitment to meeting consumers’ desires for delicious, high-quality, meatless options.
“Our mission, from the start, has been to harness the power of mushrooms to feed the planet in a more sustainable way,” said Eben Bayer, co-founder and CEO of MyForest Foods. “MyBacon delights consumers with a fresh, clean-label, meatless bacon product that tastes great and keeps pigs safe. Meanwhile, our star ingredient, mycelium, enables us to ideate limitless variations—from form to flavor—in pursuit of positive, lasting change for our food system and, in turn, Spaceship Earth. With the added harvests from Swersey Silos, we are looking forward to launching MyJerky, a yummy snack-able we have been enjoying internally the past year.”
First Successful Production Harvest at Whitecrest Mushrooms Ltd.
To support the expanded product availability, MyForest Foods is also pleased to announce its first successful harvest production with Whitecrest Mushrooms Ltd., based in Ontario, Canada, who scaled operations one year after announcing their initial trial partnership. Whitecrest’s farm, outfitted with Ecovative’s patented AirMycelium™ technology, is expected to produce an annual yield of nearly three million pounds of MyBacon mycelium on less than an acre of land.
“As the importance and utility of mycelium are being increasingly realized, I am tremendously excited to reach this critical milestone,” said Tyler Watson, a mycologist at Whitecrest Mushrooms. “Working with MyForest Foods to scale the production of its remarkable MyBacon product has been an incredible journey and I could not be more excited for what the future holds.”
MyForest Foods Benefits from Ecovative’s International Substrate Acquisition
To keep up with demand and mark an international foothold, MyForest Foods also reaps benefits from Ecovative’s recent acquisition of the Lambert Spawn Europa B.V. facility in the Netherlands. With this deal, Ecovative, the mycelium technology company that spun out MyForest Foods in 2020, expands the global reach of its patented mycelium technologies to more than five continents. The acquired facility will continue producing spawn to serve its existing customers, as well as substrate used to grow mycelium materials, which will directly support MyForest Foods and its popular MyBacon product.
New R&D Leader Joins MyForest Foods’ Expert Team
To sustain the great innovation MyForest Foods has demonstrated thus far, the company is also happy to announce the hiring of Jeff Mundt, Vice President of Research & Development. Jeff’s prior food experience spans Mars and Hershey across multiple disciplines including manufacturing, fundamental research, new business ventures, transformational technologies and brand innovation. In his most recent role at Butterball LLC, Jeff led their R&D and Innovation team, launching new products and implementing process improvements across all aspects of innovation. Jeff received his Bachelor of Science degree in Chemistry from East Stroudsburg University, a Master’s degree in Food Science from Rutgers University, and MBA from New York University.
To stay connected and keep up-to-date with MyForest Foods, visit myforestfoods.com and follow on Instagram.
About MyForest Foods
MyForest Foods is an American food technology company spun out of Ecovative in 2020. MyForest Foods’ proprietary platform uses a natural super-ingredient called mycelium to grow nutrient-rich fibers that replicate the textures and mouthfeel of meat. MyForest Foods is a consumer packaged goods food brand currently selling MyTMBacon in 32 New York and New England retailers with more widespread availability expected later in 2023. To learn more, visit myforestfoods.com.
