RED BANK, N.J.--(BUSINESS WIRE)--Sal Basile, celebrated Cooking Channel chef, restaurateur, and one of the country’s foremost authorities in Italian cuisine opened the doors to his first Sally Boy’s restaurant today. Star of the Cooking Channel’s Pizza Cuz and Pizza Masters, Basile is the co-founder of the highly successful Artichoke Basille’s Pizza, as well as numerous Italian specialty restaurants. The Sally Boy’s brand (named after his son and paying homage to Sal’s childhood nickname) is Basile’s futuristic vision come to life. More than just an Italian restaurant, Sally Boy’s serves freshly baked pastries, coffee drinks, grab-and-go breakfast and lunch, Italian specialties, and Basile’s signature pizzas, including the Sally Boy’s Slice®, all prepared on site. The restaurant is located at 1 Broad Street in Red Bank, NJ.
“We set out to create something truly different, so we started with something truly amazing. We’re more than a pizza joint - we’re an experience,” says Chef Basile. “My vision was to create a marketplace of Italian foods that is considered the best of the best - the finest pizza fired in a state-of-the-art Ferrari-red Castelli oven hand-made and shipped directly from Italy; a grab-and-go menu that is fresh and unique each day; gourmet coffee; the freshest baked goods made on premises; Italian specialties that our diners talk about for days; and, of course, the best pizza that our guests have to see and taste to believe.”
A True Taste of Authentic Italy
At Sally Boy’s, Basile offers his take on classic Italian cuisine he grew up preparing and eating—a mix of family recipes and new dishes—elevated by the highest quality ingredients shipped directly from Italy. Sally Boy’s specialty pies include the classic Margherita; as well as Bella’s Broccoli Rabe; Nonna’s Eggplant pie; Concetta’s Chicken; Calabrian Sweet Heat, and a wide selection of white and other pies.
But the Sally Boy’s experience goes beyond pizza. Guests enjoy specialty rolls, Italian strombolis, burgers, hot dogs, and cheesesteaks, which are made with freshly shaved ribeye. The eatery’s subs include hot classics like chicken; eggplant; meatball; and Italian sausage parmigiana, as well as cold subs like the Old School Italian and Red Bank Classic, named after the Red Bank Catholic High School located down the road from the Sally Boy’s location. In addition, Sally Boy’s serves signature calzones as well as Sal’s specialty the “Salzone,” which is a monster calzone filled with eggplant and cheese, topped with shaved parmigiano and a drizzle of imported Italian extra virgin olive oil.
Appetizers range from pepperoni buns and buffalo wings to garlic sticks, as well as a selection of fresh soups and salads. Diners also enjoy fresh-baked Italian desserts like cheesecake, tiramisu, S cookies, and Sfogliatelle all made in house. The restaurant’s breakfast menu features New Jersey favorites like pork roll, bacon, or sausage egg and cheese sandwiches, and a breakfast cheesesteak.
Sally Boy’s utilizes state-of-the-art touchless technology, allowing customers to order at one of two kiosks or through their phone, and have the food brought directly to their table or packaged ready for take away. Sally Boy’s also boasts Red Bank’s only street-access late night pickup window located on East Front Street.
Mindful Architecture: A Modern Dining Experience Preserving Red Bank’s History
The restaurant is located in the heart of Red Bank's downtown Core Central Business District on the iconic corner of East Front Street and historic Broad Street. The two story with basement building dates back to the 1940s with improvements and facade restorations conducted throughout the years.
Longview Construction’s Bill O’Leary was contracted to oversee the construction and ensure the restaurant’s historical elements were preserved. The building facade is masonry and brick with a gentle swooping curve as the building turns the corner. A large expanse of glass at both levels along with its sleek simple front is reminiscent of the international style from the mid 1900s. Red Bank’s Stephen Raciti Architects was hired to fuse the building’s historic architecture with the necessary updates needed to offer a contemporary aesthetic.
The award-winning Cahill Studio, an interior design and branding firm, paired industrial materials with contemporary hardware, countertops, and light fixtures, all complementing the open kitchen design. Each floor is 1,200 square-feet, with the second floor seating 22 people and features floor-to-ceiling retractable garage-style windows.
The entire preservation and restoration project represents multi-millions of dollars invested back into the Red Bank community. Basile plans to open additional locations nationwide in the coming years, in addition to offering customers around the country the ability to order Sally Boy’s specialties and pizza and have them shipped anywhere within the U.S. through its online marketplace.
Sally Boy’s is open every day for breakfast, lunch, and dinner. Sunday through Wednesday, operating hours are 7:00 a.m. to 10:00 p.m. Breakfast is offered 7:00 a.m. to 11:00 a.m. Lunch and dinner are offered 11:00 a.m. to 10:00 p.m. Thursday through Saturday, a late-night menu and takeout are also available from 10:00 p.m. to 2:00 a.m. For more information and to place online orders, visit www.SallyBoys.com.
