MIDDLETON, Wis.--(BUSINESS WIRE)--Today, American Girl, a cornerstone in the Mattel (NASDAQ: MAT) portfolio of purposeful brands, unveils its 2023 Girl of the Year, Kavi Sharma. Kavi joins the company’s long line of contemporary characters, introduced more than 20 years ago, that represent a wide range of backgrounds to reflect what it means to be an American girl today. Whether it’s singing show tunes or learning new dance moves, Kavi loves performing. And, growing up with her close-knit Indian American family in New Jersey, she’s only a short train ride from her two favorite places in the world: New York City and Broadway! While Kavi shines onstage, keeping up with her offstage priorities like schoolwork, friendships, and family responsibilities can be a challenge—just like it is for so many kids today. Through Kavi, young readers will learn the importance of finding a healthy rhythm in life and feel inspired to pursue their own unique talents and reach for their dreams.
“As we ring in a new year, we’re excited to have Kavi Sharma take center stage in our popular Girl of the Year lineup,” says Jamie Cygielman, General Manager of American Girl. “Just like all our beloved characters, Kavi’s culturally relevant and aspirational stories help inspire kids to shine bright in their own way and be proud of who they are.”
To create Kavi’s story, American Girl worked with New York Times bestselling author Varsha Bajaj (Thirst and Count Me In). Kavi’s story is shared in both an illustrated paperback journal that comes with the doll and a hardcover novel, It’s Showtime, Kavi, debuting later in 2023. According to Bajaj, “Kavi’s story is important to all the young readers who will see parts of their lives represented. I took immense delight in showcasing slivers of Indian culture, including dance, yoga traditions, food, clothing, and magical festivals like Diwali and Holi.” In addition to Bajaj, a team of advisers also helped with Kavi’s development, providing real-world insights and weighing in on key product and story themes to ensure authenticity and accuracy.
Kavi’s character comes to life in a beautiful 18-inch Kavi™ doll, featuring brown eyes, medium skin tone, and layered dark-brown hair styled in a half ponytail. Kavi’s product collection is filled with fun, showstopping outfits and accessories that reflect her passion for performing, including her signature outfit complete with a multicolored cropped mesh top, silver joggers, and pink tennis shoes, plus an accessory set that includes a faux-fur bucket hat, quilted purse, charm, and journal. Other items include: Kavi’s Songwriting Accessories, featuring a mini keyboard that plays six different tones; Backstage Set with folding stage, rolling wardrobe, and a vanity with working lights that plays five songs; Kavi’s vibrant Bollywood Dance Costume; and, a plush of her lovable dog, Scamper.
To support young performers like Kavi, American Girl is partnering with the Broadway Education Alliance’s Camp Broadway, a cultural enrichment program that makes theater arts accessible and relevant for kids, helping them discover their unique talents and boost their confidence. American Girl is donating $25,000 to fund full and partial scholarships for kids participating in the camp’s 2023 summer program in New York City. To learn more about Camp Broadway and how to apply for a scholarship, visit American Girl’s blog.
To further celebrate Kavi’s debut, fans can participate in the following activities:
- Visit American Girl retail stores between 12/29/22 - 1/1/23 to explore Kavi’s world, enter to win Kavi product and receive a free giveaway (while supplies last), plus enjoy Kavi-inspired activities and experiences throughout the month of January and beyond.
- Tune in to Kavi-inspired videos on both American Girl’s popular YouTube and YouTube Kids Channel, including a six-episode Kavi animated series, plus a music video, and other Kavi-inspired digital and social content throughout the year.
- Tour Kavi’s room, play games, and learn more about each American Girl character via the brand’s free Virtual Museum experience.
- Read about Why Kavi Matters, including a Q&A with author Varsha Bajaj.
The Kavi product collection is available December 29, 2022, at americangirl.com and at all American Girl retail locations nationwide and, starting January 1, 2023, at American Girl specialty boutiques at select Indigo™ and Chapters™ locations in Canada and online at Indigo.ca. The hardcover book, It’s Showtime, Kavi, will be available at American Girl and other retail and online booksellers later in 2023.
ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly-owned subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. Headquartered in Middleton, WI, American Girl offers an inspiring world of dolls, content, and experiences that nourish a girl’s spirit and help develop her strength of character. Best-selling lines include Truly Me™, Girl of the Year™, Bitty Baby®, WellieWishers™, Create Your Own™, and American Girl’s classic historical characters. The company sells products through its award-winning catalogue, on americangirl.com, in its proprietary U.S. experiential retail stores, as well as at specialty retailers nationwide. By inspiring girls to be their best, American Girl has earned the loyalty of millions and the praise and trust of parents and educators. Connect with American Girl on:
Facebook: @americangirl
Twitter: @American_Girl
Instagram: @americangirlbrand
Pinterest: agofficial
MAT-AG
