BOSTON--(BUSINESS WIRE)--Good Measures, a digital health company, announced the launch of its Good Food Prescription program for health plans and employers. Using Good Measures’ patented technology to curate culturally relevant meal plans personalized to each participant’s health profile and food preferences, the Program generates shopping lists that are fulfilled and delivered by Instacart using its Care Carts technology. Care Carts is a new product from Instacart designed to make it easier for healthcare providers and caregivers to order groceries on behalf of someone else.
“Diet-related disease is the number one cause of death in the United States with a price tag of $1.7 trillion in direct medical expenditures and indirect costs. This is a tragedy of epidemic proportions,” said Caroline Carney, chief customer officer, Good Measures. “By choosing our Good Food Prescription program, health plans such as WellCare of Kentucky are showing their commitment to food as medicine as a way to prevent disease, slow disease progression, and improve health equity.”
Good Measures first launched the Good Food Prescription program with WellCare of Kentucky to improve blood pressure within its Medicaid population and to support a broader health equity strategy. Participants receive personalized, virtual, one-on-one registered dietitian coaching to reinforce long-term behavior change. Ingredients for the meal plans are delivered directly to participants by Instacart, mitigating barriers such as food insecurity and lack of access to healthy options.
“This program will be a powerful tool for our members,” said Dr. Chirag Patel, chief medical officer for WellCare. “It will eliminate many of the barriers to accessing healthy food, and the guidance provided by Good Measures will make it easier for our members to incorporate healthy eating into their daily lives.”
Good Measures is rolling out the Program to other Medicaid, Medicare, commercial health plans, and employer groups in early 2023.
“We developed a long-term behavior change solution through personalization, data-driven insights, and partnerships with organizations such as Instacart,” said Carney. “Our digital health approach taps into the power of our personalized technology to bridge the gap between the food and healthcare industries, and to address the triple threat of diet-related disease, lack of food access, and food insecurity.”
“We’re thrilled to help power Good Measures’ Good Food Prescription program with Care Carts,” said Sarah Mastrorocco, VP of Health at Instacart. “We care deeply about offering healthcare providers and their patients new tools to promote health, and we’re excited to help Good Measures scale their programming, reach more people and make it easier for patients to get medically-tailored groceries.”
About Good Measures
Good Measures is a food-first digital health company that works with health plans, employers, and the food industry to help people improve their health one bite at a time. The company’s app, personalized meal suggestions, and food scoring capabilities are powered by patented technology that optimizes nutrient balance based on the unique health profile of the individual.
About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,000 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 75,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for hundreds of thousands of Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com. For anyone interested in becoming an Instacart shopper, visit https://shoppers.instacart.com/.
