Genestra Brands® Introduces Two New Vitamin D Supplements, With Increased Levels of Vitamin D

Extra strength formula for those with risk of vitamin D deficiency

TORONTO--(BUSINESS WIRE)--Genestra Brands has released two new extra strength vitamin D supplements, D-Mulsion 2500 and D3 2500, right in time for cold and flu season.

In addition to being offered in doses of 1000 IU and 400 IU, these two products provide 2,500 IU (62.5 mcg) of vitamin D3 per dosage. With just one capsule or drop daily, the new extra strength formula is perfect for those with increased risk of vitamin D deficiency.

This news serves as a reminder that Health Canada updated the recommended daily vitamin D dosage to between 600 IU (15 mcg) and 4000 IU (100 mcg) for Canadians between the ages of 9 and 70. At a national level, Canadians are not getting enough vitamin D from food alone. Based on dietary intake data collected in the Canadian Community Health Survey (CCHS), most age and gender groups had about 90% prevalence of inadequate intakes.¹

As we head into cold and flu season, it is especially important we maintain proper vitamin D levels. Not only does Vitamin D promote optimal bone health, but it helps to support immune function as well.

Despite its importance to many physiological functions, many Canadians have inadequate levels of vitamin D. This may result from insufficient sun exposure, limited consumption of vitamin D-containing foods, dark skin colour, older age, or low intake of vitamin D supplements.

Genestra’s D3 2500 helps to prevent vitamin D deficiency and may reduce the risk of developing osteoporosis when combined with sufficient calcium, a healthy diet and regular exercise. For those looking for a liquid alternative, Genestra’s D-Mulsion 2500 is available in a great-tasting natural citrus flavour and can be taken dropped on a finger or spoon, directly into the mouth, or mixed in drinks.

Genestra Brands® products are available through our authorized retail partners, including Amazon.ca, Well.ca and select health food stores, or sold directly through many physicians and healthcare practitioners.

About Genestra Brands® (GenestraBrands.ca):

Genestra Brands®, a trusted brand of Seroyal, a business unit of Atrium Innovations Inc., supports individualized treatment plans with more than 350 professional-grade nutraceutical products in a variety of formats. For more than 30 years, Genestra products have been proven safe, effective, and reliable, backed by clinical or traditional evidence. Genestra Brands® is headquartered in Richmond Hill, ON, Canada. For additional information, please visit https://www.atriumpro.ca/

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1}Canada, Health. 2010. “Vitamin D and Calcium: Updated Dietary Reference Intakes” Canada.ca. 2010.