DUBLIN--(BUSINESS WIRE)--The "Global Programmatic Advertising Spending Market 2022-2026" report has been added to ResearchAndMarkets.com's offering.
The programmatic advertising spending market is poised to grow by $314.27 bn during 2022-2026, accelerating at a CAGR of 26.66% during the forecast period. The report on the programmatic advertising spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis of the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by high penetration of digital advertising, growing adoption in South America and APAC, and improved targeting of the audience.
The programmatic advertising spending market analysis includes the application segment and geographic landscape.
The programmatic advertising spending market is segmented as below:
By Application
- Open auction
- Automated guaranteed
- Invitation only
- Unreserved fixed rate
By Geographical Landscape
- North America
- APAC
- Europe
- South America
- The Middle East and Africa
This study identifies the high penetration of augmented reality (AR) technology in the advertising sector as one of the prime reasons driving the programmatic advertising spending market growth during the next few years. Also, the introduction of artificial intelligence (AI) in the programmatic advertising market and an increase in the number of ad-exchange platforms will lead to sizable demand in the market.
The report on the programmatic advertising spending market covers the following areas:
- Programmatic advertising spending market sizing
- Programmatic advertising spending market forecast
- Programmatic advertising spending market industry analysis
Key Topics Covered:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Application
6 Market Segmentation by Display Type
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
Companies Mentioned
- Adobe Inc.
- Adform AS
- Alphabet Inc.
- Amazon.com Inc.
- Digilant Inc.
- Infectious Media Holdings Ltd.
- IPONWEB Ltd.
- Magnite Inc.
- Microsoft Corp.
- NextRoll Inc.
- Noboru Consultancy Services
- Oracle Corp.
- Roku Inc.
- Simplifi Holdings Inc.
- Singapore Telecommunications Ltd.
- SmartyAds LLP
- Sparcmedia Pty Ltd.
- StackAdapt Inc.
- Verizon Communications Inc.
- MediaMath Inc.
For more information about this report visit https://www.researchandmarkets.com/r/5eaovc
