VANCOUVER, British Columbia--(BUSINESS WIRE)--This Christmas, Canadian Chocolatier, Purdys is raising the bar on their Dear Santa campaign with a goal to raise a record $400,000 for seven partnering children’s hospital foundations across Canada. The Dear Santa campaign began in 2019, when the Purdys team learned that the number one concern of hospitalized children is that Santa won’t be able to find them at Christmas.
Dear Santa is an initiative that donates a portion of proceeds from the sale of Purdys’ Dear Santa Collection to help partnering children’s hospital foundations across Canada provide the best care to patients and their families. At the heart of the collection is the Dear Santa Bar, a milk chocolate bar studded with crunchy salted toffee bits that retails for $5. Two dollars from every bar sold goes to support a partnering children’s hospital.
Purdys hospital partners for the Dear Santa campaign include: SickKids Foundation, BC Children’s Hospital Foundation, Alberta Children’s Hospital Foundation, Stollery Children’s Hospital Foundation, Jim Pattison Children’s Hospital Foundation, Children’s Hospital Foundation of Manitoba and the CHEO Foundation.
“We’re passionate about supporting causes that are meaningful to our employees and our customers, and that’s why we created Dear Santa in the first place,” says Kriston Dean, VP Sales & Marketing. “In our first year, we raised $30,000 for one hospital foundation. Today, we’re proud to say we’ve raised over $440,000 for children’s hospitals across Canada with the support of our amazing Purdys community. This year, we hope to raise our biggest donation yet to help make the holidays a little brighter for kids and their families in children’s hospitals.”
The Dear Santa Bar is available in all Purdys shops across Canada and online as of November 1st, 2022. On the website, customers will have the opportunity to select which hospital partner they'd like to support with their purchase.
Purdys has additional products and gifts in the Dear Santa collection that support the children's hospital partners. To learn more about Purdys Dear Santa campaign, visit www.purdys.com/dear-santa
To learn more about Purdys Holiday 2022 collection, visit www.purdys.com/christmas-gift-guide.
About Purdys Chocolatier
Purdys Chocolatier has been Canada's favourite chocolatier since 1907. With over 100 years of being a proud, family-owned company, Purdys' values remain rooted to their communities by investing in their health and well-being. While they continue to craft great chocolate, they are just as passionate about giving back through campaigns like Dear Santa, and their Purple Partnerships initiative where they support amazing organizations and their missions.
