CHICAGO--(BUSINESS WIRE)--With trust in news sources plunging to all-time lows, an increasing number of Americans are shunning traditional partisan news sources for burgeoning newsletter 1440, the daily news briefing edited to be as unbiased as humanly possible, in one simple email. The media company today announced that it has surpassed 2 million active subscribers - more than doubling year-over-year. The company also reported an astounding industry-leading 53 percent newsletter open rate amongst its subscribers, driven largely by word of mouth. 1440’s readership is already equal to the number of viewers of the top prime time cable news network, and is on track to eclipse the audience for the current top cable news shows and other partisan news outlets by 2023 - a key indicator that clickbait-weary Americans crave a factual and impartial approach to staying informed.
Founded in 2018 and headquartered in Chicago, 1440 is a free daily email newsletter curated by a lean team of editors, experts, and analysts that scour hundreds of sources across science, culture, politics, and business to deliver a simple, informative report on news of the day. 1440 is under the editorial direction of Editor-In-Chief and Co-Founder Dr. Andrew Steigerwald, a scientist that has spent nearly a decade working on technology and innovation public policy, including a stint as a legislative fellow in the U.S. Senate. The largely bootstrapped company is already turning a profit and boasts 42 months of consecutive revenue growth and 8-figure annual revenue, suggesting impartiality is the antidote for doom-scrolling. The newsletter is designed to be read in under five minutes and aims to serve the left, right, and center, who are looking for facts without motive.
“Americans are exhausted by the constant barrage of negative headlines, manufactured ‘breaking news’ alerts, and agenda-driven talking heads. These dominate coverage at the majority of media outlets, which rely on outrage clicks for shrinking advertising dollars,” said 1440 Co-founder and CEO Tim Huelskamp. “We’re still human and aren’t perfect, but based on our growth rate and reader feedback, we think we’re on to something. We strive to deliver fact-focused content as unbiased as humanly possible, so our readers are informed and can develop their own opinions on the issues and topics shaping the world.”
1440’s approach seems to be a winning formula regardless of political party lines, location, gender, or other demographics. Based on self-reported metrics, their 2 million plus readership is unprecedentedly split evenly across Independents, Republicans, and Democrats, across coastal and rural geographies, and gender. 1440 prioritizes the experience of its readers and only permits two carefully curated advertisers a day that aligns with its values and those of its readership.
1440 will be unveiling its new visual identity later this month, reflecting the company’s mission to provide facts without motives. Along with a new logo, 1440 will reveal additional visual designs, typography, and imagery throughout its website and newsletter.
Leading 1440’s team of editorial analysts are:
Dr. Andrew Steigerwald, Editor-in-Chief
Drew oversees the creation and strategy of audience-facing products, including the daily digest. His background is in science and technology, with a Ph.D. in interdisciplinary materials science from Vanderbilt. Leaving academics in 2012, he pursued an interest in public policy in Washington, DC, including working as a legislative fellow in the US Senate and serving as a senior adviser within the US Department of Energy.
Sony Kassam, Chief Content Officer
Sony helps write the daily digest and leads the weekend edition newsletter. Before joining 1440, she spent five years at Bloomberg Industry Group in Washington, D.C., where she edited news stories, wrote a daily newsletter on U.S. tax policy, and reported on worldwide tax developments. She holds a master’s degree from Northwestern University’s Medill School of Journalism and a bachelor’s degree from the University of Illinois at Urbana-Champaign.
To learn more about 1440 and to subscribe, visit www.join1440.com.
About 1440 Media
1440 is the daily newsletter helping 2M+ Americans stay informed - it's news without motives, edited to be as unbiased as humanly possible. On a mission to fix distrust in the media, 1440's team of editors, experts, and analysts scour hundreds of sources across science, culture, politics and business to deliver an impartial report on the day's news so readers can be more informed. Designed to be read in under five minutes, 1440 aims to serve the vast majority of Americans who are exhausted by the constant barrage of agenda-driven coverage. 1440 was founded in 2018 and is headquartered in Chicago. To subscribe, visit www.join1440.com and follow @join1440 on Facebook, Instagram and Twitter.
