BURBANK, Calif.--(BUSINESS WIRE)--As states continue to make cuts to programs designed to facilitate and inspire young artists, Ryman Arts remains committed to doing all they can to nurture and grow the next generation of diverse young artists, and the appointment of Christian Lachel, Chief Creative Officer at BRC Imagination Arts, to the board provides a clear example of how the arts can impact people’s lives beyond the walls of an art show or exhibition.
For 40 years, BRC has used the principles of strategic storytelling and experience design to solve a variety of challenges for brands and cultural institutions and has long championed a rethinking of attractions and experiences as not only audience engagement and storytelling platforms, but entirely new businesses and revenue streams for clients. And over the years, some of the creatives behind these unique projects have graduated from the Ryman Arts programs.
Ryman Arts has a mission to transform lives by creating access and opportunity to a diverse community of young artists through intensive out-of-school studio art instruction, college and career guidance, art supplies, and support services—all at no cost to the student. From a single drawing class for 12 students in 1990, Ryman Arts, a nonprofit organization, has grown to serve over 500 students annually.
“BRC and Ryman Arts have always had a joint commitment to guiding and nurturing talented artists,” said Lachel. “The arts have always been an important part of my personal and professional life - that’s why it is an incredible privilege to be joining an elite group of board members who embody true mentorship.”
As BRC grows, following the success of recent years, including immersive and engaging experiences like the award-winning stadium tour for the Las Vegas Raiders, the creation of a new tour for the Grand Ole Opry, and the opening of Johnnie Walker Princes Street in Scotland, its goal to expand its team of creative talent has always been the same.
“BRC strives to take an active role in initiatives for growing future talent and giving people of all backgrounds a greater chance to succeed in our industry,” says Lachel. “It is our intention to make the experience and attractions business a more inclusive, diverse, and vibrant place, far beyond our workplace."
To learn more about BRC Imagination Arts, visit brcweb.com.
For all media inquiries and/or interview requests, please contact Meg Spenchian at meg.spenchian@smarts.agency.
ABOUT BRC IMAGINATION ARTS
BRC Imagination Arts is a global strategy, design, and production company that translates brand and cultural stories into transformative, human experiences. For 40 years, BRC has stood on the front lines, helping brand homes, cultural attractions, and museums build more meaningful, enduring relationships with audiences around the globe.
BRC’s unique body of work has earned over 400 awards for some of the most respected and acclaimed brand destinations in the world including Johnnie Walker Princes Street, the Grand Ole Opry, Las Vegas Raiders Allegiant Stadium Tours, Jameson Distillery Bow St., the Rock and Roll Hall of Fame, The Henry Ford, Guinness Storehouse, World of Coca-Cola, Lincoln Presidential Library and Museum, NASA Kennedy Space Center and more.
ABOUT RYMAN ARTS
Ryman Arts transforms lives by creating access and opportunity for a diverse community of young artists through rigorous education in fundamental art skills and mentoring - at no cost to the students. Almost all graduates go to college, many go on to work in the creative industries, and all are poised for personal success. A nationally recognized non-profit organization, Ryman Arts was founded in 1990 to honor the legacy of legendary Disney artist Herbert D. Ryman and stewards his archives. It has served over 6,000 teens from 190 communities across Southern California in its core program, engaged over 21,000 students from low-income communities through outreach, and is committed to reaching students with the greatest need to ensure all young artists reach their full potential.
Learn more: rymanarts.org
