Mobile Gaming Global Market Report 2022: Increasing Smartphone Penetration & Growth in Cloud Adoption Fuels Sector - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Mobile Gaming Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)" report has been added to ResearchAndMarkets.com's offering.

The Mobile Gaming Market is expected to register a CAGR of 12.5% during the forecast period, 2022 - 2027. COVID-19 has impacted how the world does business; however, the gaming industry has been positively affected due to pandemics. During these challenging times, the role of the mobile gaming industry was to help people get some relief. Mobile games have the power to reduce stress and provide some entertainment and social connection, which was much needed, especially during the global quarantine.

Key Highlights

• Throughout 2020 and 2021, many changes occurred in the mobile game development department. Consequently, game brands have spent more on advertising investment to attract more users and corner sufficient market share. However, one effective way to reduce the development process cost is to conduct an early CTR (click-through rate) test. This is especially true if one is in the hyper-casual game sector of the mobile game industry.
• The gaming industry worldwide is expanding, and smartphones play a significant role in this expansion. The development of mobile games has resulted in scalability for the gaming industry. Platforms like Facebook and Instagram have also started to develop innovative mobile games to ensure high product differentiation and benefit from engaging games to enhance their advertisement strategies.
• Smartphone hardware capabilities have rapidly increased during the last couple of years. According to Unity Technologies, the better mobile chipsets provide greater performance with less battery drain, powering higher screen resolutions on display sizes that now average 6 inches. Furthermore, according to Ericsson, 5G allowed for incredible speeds (20 x 4G) and low latency (20 ms to 5 ms). Because of that, the market sees more and more high-production-value AAA-quality mobile games.
• Despite geopolitical tensions, the growing smartphone penetration and increasing gaming options are also increasing the mobile gaming penetration in many parts of the world. For instance, according to White Designers Game Studios, in Iran, with a population of 82 million and a smartphone penetration rate of about 35% (in 2018), there are more than 30 million active mobile gaming players in the country.
• In-game purchase, i.e., the option to purchase additional privileges within the games, is a significant revenue-generating channel for the mobile gaming industry. The flexibility for in-game payment methods also facilitates the growth of mobile gaming revenues worldwide.
• Further, cloud gaming services leverage hyper-scale cloud capabilities, global content delivery networks, and streaming media services to build the next generation of platforms for interactive, immersive, and social entertainment. The proliferation of edge data centers in the country also facilitates the accelerated growth of mobile gaming globally.

Key Market Trends

Android Platform is Expected to Hold a Significant Market Share

• The mobile gaming business has gained scalability due to the emergence of android mobile games. Platforms like Netflix, Facebook, and Instagram have begun to feature android mobile games before iOS to leverage compelling games to improve their advertising tactics due to maximum Android users.
• In November 2021, Netflix started rolling out its mobile video games to Android users where the subscribers have the option of playing five different games on the app, including "Stranger Things: 1984," "Stranger Things 3: The Game," "Shooting Hoops," "Card Blast," and "Teeter Up."
• According to 42matters.com, there are more than 19,323 games from Indian publishers on Google Play out of the 439,892 games. Moreover, 4% of all mobile games on Google Play are from Indian publishers. More minor games, such as LudoKing, Teen Patti, Indian Rummy, and Carrom King, are among the most popular games in the Play Store.
• In November 2021, GameAnalytics launched HyperBid, a mobile games mediation platform based on android. The analytics platform GameAnalytics stated that HyperBid is a new mediation platform engineered explicitly for mobile game publishers and developers. HyperBid is currently in the open beta phase. GameAnalytics indicated they had built HyperBid with analytics at the forefront using Game Analytics' market intelligence.
• Further, in July 2021, Trading Master 3D - Fidget Pop was the most-downloaded gaming app in the Google Play Store worldwide. The fidget toy trading title generated more than 22.05 million downloads from Android users (source: Airnow PLC).

Market Dynamics

Market Drivers

• Increasing Smartphone Penetration
• Growth in Cloud Adoption

Market Restraints

• User Privacy and Security Issues Along with Government Regulations

Key Topics Covered:

1 INTRODUCTION

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

5 MOBILE GAMING MARKET TRENDS

6 MARKET SEGMENTATION

7 COMPETITIVE LANDSCAPE

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS

Companies Mentioned

• Tencent Holdings Limited
• Nintendo Co. Ltd
• Activision Blizzard Inc.
• Zynga Inc.
• GungHo Online Entertainment Inc. ( SoftBank Group)
• Electronic Arts Inc.
• Kabam Games Inc.
• Rovio Entertainment Corporation
• NCsoft Corporation
• NetEase Inc.

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