SANTA MONICA, Calif.--(BUSINESS WIRE)--To celebrate the one year anniversary of Levi Strauss & Co. acquiring Beyond Yoga®, the active and lifestyle brand will open its first permanent store in Santa Monica on September 28. Located at 1409 3rd Street Promenade, the 4,000 square foot store will showcase all of its category offerings for the first time including active, lifestyle, maternity, sleepwear, extended sizing, men's and even toddler leggings.
The store’s opening comes on the heels of the brand’s successful pop-up shop at The Grove, where many loyal and new customers asked when Beyond Yoga® would open a permanent space. Opening the first store in Los Angeles is a natural location for the LA-founded, designed and manufactured brand and only further cements its hometown roots. Los Angeles is home to many of the brand's most loyal fans and evangelists, who can now get the full brand experience.
Customers will be able to try on Beyond Yoga®’s quality products and feel its iconic buttery soft fabrics. Items in store will be a mix of active and lifestyle including leggings, dresses, jumpsuits, bras, sleepwear and more.
Beyond Yoga®’s popular men’s line will also be available in store. In response to the demand from our female customers wanting the men in their lives to experience the softness of Beyond Yoga®, the men’s collection launched in 2019 as a Father’s Day collection that immediately sold out. Three years later, the expanded collection now includes tanks, tees, joggers, shorts and pullovers with new colors launching monthly.
Customers will receive a personalized shopping experience in-store, unique in the athleisure space. Launching on October 3, shoppers can make individual appointments on beyondyoga.com where products will be chosen ahead of time based on the customer’s buying history and preferred sizing. The store will provide an omnichannel experience as customers will also be able to exchange online orders.
As customers walk through the doors, they are warmly greeted by the brand's expansive collection of products, which pop against the neutral background of the store. The store is purposefully soft – just like the brands signature leggings, tees and tanks – with a familial feeling. There are dedicated spaces to rest and re-energize, with chairs and couches that were designed in its signature Spacedye fabric. The space was designed with curved walls, archways and furniture reflecting the softness and strength of the brand’s buttery soft fabric.
“Expanding into retail is an exciting moment for the brand and we cannot wait to meet more of our customers in-person,” said Michelle Wahler, co-founder and chief executive officer of Beyond Yoga®. “Santa Monica is an ideal location for us. Not only is it an iconic area of Los Angeles, but it also has a mix of locals and tourists and is home to many of our most loyal customers. I am incredibly proud of the team that brought this store to life and cannot wait to see how consumers respond.”
One of the great benefits of opening in Los Angeles is partnering with other LA-founded and female-founded businesses. As a female founded and run business, with nearly 89% of its employees identifying as female, Beyond Yoga® is committed to raising female voices and brands. The Santa Monica store will feature six female companies, including products from Sticky Be Socks, Dagne Dover, brk, and Sundays. Additionally, on Saturday, October 1, the brand will partner with local favorite Alfred coffee and on Saturday, October 8, Bia Blooms will create custom bouquets as a gift with purchase. The brand is expected to open its second store at the Irvine Spectrum Center later this year.
About Beyond Yoga®
Headquartered in Los Angeles, Beyond Yoga® is a body positive, premium athleisure apparel brand focused on quality, fit and comfort for all shapes and sizes. The company was founded in 2005 to promote body positivity, honoring and celebrating every body from XXS-4X. The brand produces clothing that fosters wellbeing in luxuriously soft, no-hassle care fabrics for styles that keep up with the toughest workouts and beyond. Beyond Yoga® is about more than just comfort and performance; the brand has created an inclusive community centered on body positivity, the celebration of diversity, and giving back to causes in which it believes. The company is female-founded, female-run and over 89% female-led.
About Levi Strauss & Co.
Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's®, Dockers®, Signature by Levi Strauss & Co.™, Denizen® and Beyond Yoga® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops. Levi Strauss & Co.'s reported 2021 net revenues were $5.8 billion. For more information, go to http://levistrauss.com, and for company news and announcements go to http://investors.levistrauss.com.
