DUBLIN--(BUSINESS WIRE)--The "Southeast Asia Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Geography: Growth Opportunity and Business Strategy" report has been added to ResearchAndMarkets.com's offering.
Southeast Asia digital advertising market is expected to grow by a revised 2021-2031 CAGR of 18.73% and reach $58.63 billion by 2031, representing the fastest growing region in the global digital ad market.
In-depth qualitative analyses include identification and investigation of the following aspects:
- Market Structure
- Growth Drivers
- Restraints and Challenges
- Emerging Product Trends & Market Opportunities
- Porter's Fiver Forces
The trend and outlook of Southeast Asia market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Southeast Asia digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Geography.
Based on platform, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.
- Mobile Ad
- In-APP
- Mobile Web
- Desktop Ad
- Digital TV and Others
Based on ad format, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.
- Digital Display Ad
- Programmatic Transactions
- Non-programmatic Transactions
- Internet Paid Search
- Social Media
- Online Video
- Others
Based on industrial vertical, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.
- Media and Entertainment
- Consumer Goods & Retail Industry
- Banking, Financial Service & Insurance
- Telecommunication IT Sector
- Travel Industry
- Healthcare Sector
- Manufacturing & Supply Chain
- Transportation and Logistics
- Energy, Power, and Utilities
- Other Industries
Geographically, the following national/local markets are fully investigated:
- Indonesia
- Thailand
- Philippines
- Malaysia
- Singapore
- Vietnam
- Taiwan
- Rest of SEA
The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in Southeast Asia digital advertising market are assayed quantitatively and qualitatively through the publisher's Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Selected Key Players:
- Alibaba
- Amazon
- Apple Inc.
- Applovin Corporation
- Baidu
- Facebook Inc.
- Google, Inc.
- Microsoft Corporation
- Nokia
- Sina
- Tencent
- Verizon
- Yahoo! Inc.
Key Topics Covered:
1 Introduction
2 Market Overview and Qualitative Analysis
3 Segmentation of Southeast Asia Market by Platform
4 Segmentation of Southeast Asia Market by Ad Format
5 Segmentation of Southeast Asia Market by Industry Vertical
6 Southeast Asia Market 2018-2031 by Country/Region
7 Competitive Landscape
8 Investing in Southeast Asia Market: Risk Assessment and Management
For more information about this report visit https://www.researchandmarkets.com/r/ep59yf
