NEW YORK--(BUSINESS WIRE)--Gamut Capital Management, L.P. (“Gamut”), a leading New York-based middle market private equity firm, has announced today that it has signed a definitive agreement to acquire Extreme Reach, Inc. (“Extreme Reach” or “ER”) — a founder-led global company specializing in the activation of omnichannel marketing campaigns and production payroll and accounting solutions for brands, agencies and content producers — through affiliates of Gamut’s second institutional fund, Gamut Investment Fund II, L.P.
Founded in 2008, Extreme Reach is a leader in creative logistics, with strong client relationships that include 93 of the top 100 global advertisers. ER operates in 140 countries and 45 languages, with 1,100 team members, enabling $150 billion in TV and video ad spend globally.
Stan Parker, Founding Partner of Gamut, said, “We look forward to partnering with Extreme Reach’s strong management team to continue to bring transformative solutions to key industries that face complex challenges with the rise of streaming, media fragmentation, and content proliferation. Gamut will work with ER to leverage its strong roots in video delivery and commercial production payroll processing and invest in technologies and talent that accelerate growth in creative asset management, digital video activation, and the rich insights revealed by end-to-end workflow while enhancing its position in payroll solutions for the entertainment industry.”
“Extreme Reach is pleased to partner with Gamut to unleash the next chapter of our growth,” said Tim Conley, CEO of Extreme Reach. “This is a major milestone in our company’s evolution as we solve complex challenges as a trusted partner to the world’s largest brands, agencies and production companies. With Gamut’s support, we are poised for continued growth driven by attractive tailwinds in convergent TV and content production,” continued Conley.
The transaction, which is subject to customary closing conditions, is expected to close in the fourth quarter of this year.
Moelis & Company LLC served as exclusive financial advisor and Kirkland & Ellis LLP served as legal counsel to Extreme Reach. LionTree served as the financial advisor to Gamut.
About Gamut Capital Management
Gamut Capital Management is a New York-based private investment firm managing in excess of $2 billion in assets focused on the middle market. Founded in 2015, Gamut’s senior deal professionals have executed investments in over 50 companies in North America and Europe. To learn more, please visit www.gamutcapital.com.
About Extreme Reach
Extreme Reach (ER) is a global leader in creative logistics. Its end-to-end technology platform moves creative at the speed of media, simplifying the activation and optimization of omnichannel campaigns for brands and agencies with unparalleled control, visibility and insights. In addition, the Company offers a scaled and flexible platform to provide payroll management solutions for its clients and the broader entertainment ecosystem.
One global creative-to-media supply chain answers the challenges of a complex marketing landscape and an equally complicated infrastructure under the global advertising ecosystem. The company’s groundbreaking solution integrates all forms of linear TV and non-linear video workflow seamlessly with talent payments and rights management. Now, brands and agencies can optimize campaigns as fast as consumer consumption shifts across linear TV, CTV, OTT, addressable TV, mobile, desktop, and video-on-demand.
Extreme Reach operates in 140 countries and 45 languages, with 1,100 team members serving 93 of the top 100 global advertisers and enabling $150 billion in TV and video ad spend around the world. More than half a billion creative brand assets move through ER’s creative logistics platform. To learn more, please visit www.extremereach.com.
