DUBLIN--(BUSINESS WIRE)--The "Digital Advertising Market in US 2022-2026" report has been added to ResearchAndMarkets.com's offering.
The digital advertising market in the US is poised to grow by $166.87 bn during 2022-2026, decelerating at a CAGR of 13.34% during the forecast period. The report on the digital advertising market in US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current us market scenario, latest trends and drivers, and the overall market environment. The market is driven by growth in in-app advertising and shifting trend from traditional to online advertising.
The digital advertising market in US analysis includes type and channel segment.
The digital advertising market in US is segmented as below:
By Type
- Search advertising
- Social media advertising
- Banner advertising
- Others
By Channel
- Mobile
- Desktop/laptop
- Connected TV
This study identifies the growing smartphone penetration as one of the prime reasons driving the digital advertising market growth in US during the next few years.
The report on digital advertising market in US covers the following areas:
- Digital advertising market sizing
- Digital advertising market forecast
- Digital advertising market industry analysis
Key Topics Covered:
Executive Summary
- Market Overview
Market Landscape
- Market ecosystem
- Value chain analysis
Market Sizing
- Market definition
- Market segment analysis
- Market size 2021
- Market outlook: Forecast for 2021 - 2026
Five Forces Analysis
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
Market Segmentation by Type
- Market segments
- Comparison by Type
- Search advertising - Market size and forecast 2021-2026
- Social media advertising - Market size and forecast 2021-2026
- Banner advertising - Market size and forecast 2021-2026
- Others - Market size and forecast 2021-2026
- Market opportunity by Type
Market Segmentation by Channel
- Market segments
- Comparison by Channel
- Mobile - Market size and forecast 2021-2026
- Desktop/laptop - Market size and forecast 2021-2026
- Connected TV - Market size and forecast 2021-2026
- Market opportunity by Channel
Customer landscape
- Market drivers
- Market challenges
- Market trends
Vendor Landscape
- Landscape disruption
Vendor Analysis
Appendix
- Scope of the report
- Currency conversion rates for US$
- Research methodology
- List of abbreviations
Companies Mentioned
- Adobe Inc.
- Alphabet Inc.
- Amazon.com Inc.
- Apollo Global Management Inc.
- BuzzFeed Inc.
- Facebook Inc.
- IAC InterActiveCorp
- LinkedIn Corp.
- Microsoft Corp.
- Twitter Inc.
For more information about this report visit https://www.researchandmarkets.com/r/d4j6by
