IRVINE, Calif.--(BUSINESS WIRE)--Hyperice, a global high-performance wellness brand, today announced its boldest product innovation within the Normatec line, Normatec Go. Fully portable and offering mobile dynamic air compression therapy for users on-the-go, the Normatec Go delivers the most unique user experience within the market. Backed by the same science that powers the original Normatec system, the Normatec Go by Hyperice delivers a dynamic air compression massage to the calf muscles to increase circulation while reducing pain and tension in the entire leg.
“The launch of Normatec Go is a milestone moment for the Normatec line, Hyperice’s Go series, and the wellness industry at large,” said Jim Huether, CEO of Hyperice. “Over time, Normatec has developed an incredibly loyal following, especially across the endurance and sports performance channels, where it has become the must have recovery device. Our goal with the Normatec Go was to deliver the same elevated Normatec experience consumers have loved for years, in a new mobile and price accessible form factor. This product is outstanding for travel, pre or post workout on the go, in game usage on sidelines, court side and dugouts, and is for everyone prioritizing health and wellness."
MASSAGE WITH AIR, ANYWHERE
Designed for not only the performance athlete but also the everyday wellness enthusiast, the Normatec Go by Hyperice delivers targeted massage for fresh legs on-the-go. With the introduction of Normatec Go, Hyperice adds to its already existing Go line (Hypersphere Mini, Hypervolt Go 2, Vyper Go) and furthers the mission to provide a holistic suite of solutions for more people and in more environments and scenarios, than ever before.
“The goal with Normatec Go was to give people who love the full Normatec system the ability to use a Normatec anywhere they go,” said Hyperice Founder, Anthony Katz. “By making the system much smaller and fully portable, we also made the technology more accessible to a wider landscape of users so more people can benefit from it.”
Features of the Normatec Go by Hyperice include:
- The elimination of separate units and hoses or wires connecting to the device.
- Seven levels of targeted pressure to the calf.
- Three zones of overlapping gapless 360-degree compression.
- HyperSync™ technology, allowing the user to mimic the massage pattern automatically or run separate sessions on each leg.
- Bluetooth® compatibility for connection to the Hyperice App for more customized timing and pressure settings.
- Up to three hours of battery life on a full charge.
- TSA approved for carry-on travel, weighing just 1.2 pounds.
In addition, Hyperice is evolving its exclusive hospitality collaboration with Westin Hotels & Resorts to bring the Normatec Go as well as the Hypervolt Go 2 and Hypersphere Mini to Westin guests at properties across the country as part of its re-energized and beloved Gear Lending program launching this fall. This collaboration comes on the heels of the launch of Hypervolt recovery stations inside WestinWORKOUT® Fitness Studios at select Westin properties in the U.S.
THE SECOND HEART
The Normatec Go is designed to be worn on the calves, as they are the natural pump of the lower body and aid in the movement of fluid throughout the entire lymphatic system. Often considered “the second heart,” the calves play an important role in circulation and help push deoxygenated blood back up to the heart and lungs from the lower body. Scientific studies have shown benefits of using Normatec include increased total and oxygenated hemoglobin1, the most important component in red blood cells that carry oxygen throughout the body, and improved endothelial function2, which helps control blood clotting, as well as decreased pain sensitivity3 and muscle fatigue after exercise4, and increased range of motion5.
“Normatec has been a staple in our program for over a decade. From managing complex swelling and congestion, to decreasing the session time and training costs for elite athletes, Normatec has always delivered,” said Dr. Kelly Starrett, Athlete Performance Advisor and Physical Therapy. “Normatec Go, however, opens up a whole new world of applications and eliminates barriers to adherence. From an airplane to the car, from the training camp to the team bus, Normatec Go can be utilized anywhere and everywhere and is the new gold standard of improved human function and performance.”
“As we developed the Normatec Go, it was critically important that it delivered holistic benefits to the user while being smaller in size and fully mobile,” said Gilad Jacobs, Hyperice Chief Innovation Officer and Founder of Normatec. “By focusing on the calf, we’re able to provide those benefits that are supported with medical evidence. It’s not often discussed how important the calves are to the cardiovascular system, and the Normatec Go will allow users more opportunities to experience the benefits of dynamic air compression therapy as part of their daily routines.”
IN THE GAME
As the Official Recovery Technology Partner of the NFL, NBA, MLB, PGA TOUR, UFC and many other teams and leagues, the Normatec Go will be specifically utilized across the sidelines, benches and dugouts to provide the benefits of dynamic air compression therapy in-real-time during the heat of competition.
“We’re constantly collaborating with our professional sports league partners and elite athletes to deliver best-in-class solutions for the training room, sidelines and at home,” said Huether. “Athletes and weekend warriors alike have used the Normatec Legs daily in their pre and post-game routines for years. With the launch of the Normatec Go, we are now able to offer a first of its kind dynamic air compression solution for all athletes and health minded individuals on the go. We believe this product will be the ‘Hypervolt’ of our Normatec line, as it relates to mass scaleability.”
“The Normatec Go is an amazing tool for me and other athletes to have access to,” said NBA All-Star and Hyperice Athlete-investor Ja Morant. “I’ve been using the Normatec Legs as part of my routine for years, and I’ve seen a lot of benefits in my recovery time and athleticism as a result. Now with the Normatec Go, I’ll be able to recover while on the team bus after a shootaround, at practice, or during a game, which will make sure I’m always at my best and ready to play.”
The Normatec Go by Hyperice retails for $399 - the lowest price point product in the Normatec line - and is available exclusively at Hyperice.com as well as Best Buy.
About Hyperice
Hyperice is a technology-driven company with a giant mission, to help everyone on Earth move and live better. For more than a decade, Hyperice has led a global movement at the confluence of recovery and wellness, specializing in percussion (Hypervolt line), dynamic air compression (Normatec line), vibration (Vyper and Hypersphere lines), thermal technology (Venom line), mind technology (Core by Hyperice) and contrast therapy (Hyperice X). Now, as a holistic high-performance wellness brand, Hyperice is designed for all - from the most elite athletes, leagues and teams to consumers everywhere looking to unlock the best version of themselves to help them do what they love, more. Recognized as one of Fast Company’s Most Innovative Companies, Hyperice has applied its technology and know-how to industries including fitness, hospitality, healthcare, massage, physical therapy, sports performance and workplace wellness on a global scale. Hyperice’s transformative acquisitions of Normatec, RecoverX and Core have helped to accelerate its innovation agenda as it enters its next stage of global growth. For more information, visit the newly redesigned hyperice.com.
1Journal of Sport Rehabilitation, 2018
2European Journal of Applied Physiology, 2015
3Journal of Strength and Conditioning, 2015
4PLOS One Medical Journal, 2017
5Journal of Strength and Conditioning, 2014
