MUMBAI, India--(BUSINESS WIRE)--Shemaroo Entertainment Ltd., India’s leading Media & Entertainment Company, has announced the launch of the first Bollywood Movie Free Ad-supported Streaming TV (FAST) movie channel, ‘Shemaroo Bollywood’ on Plex. This partnership will further expand Shemaroo’s footprint globally as it will satiate the cravings for Bollywood content of the Indian Diaspora residing worldwide.
Shemaroo Bollywood channel will offer the best Bollywood movies from the vast repository of Shemaroo’s content library across genres, and the line-up will be specially curated based on special days and occasions. With the launch of this FAST channel, Shemaroo Bollywood aims to be the one-stop destination for Hindi Bollywood movies across the globe. The channel will stream the best of Bollywood content ranging from classics to contemporary.
Kunal Wadhwani, General Manager, USA, Shemaroo Entertainment, commented, “This initiative will bolster Shemaroo’s presence in US as it will not only expand our viewer ecosystem, but also serve our existing fan base with a vast collection of Bollywood movies on a different medium. There is growing demand for free ad-supported streaming channels, which makes it critical that our content is also available on this platform for consumers. The specially curated content will surely be loved by consumers watching the theme-based movies with their family.”
Shemaroo as a brand is synonymous with Bollywood and has been entertaining India for the past 60 years. The brand has acquired rights to several iconic Bollywood movies like Amar Akbar Anthony, Hunter, Namak Halal, Beta, Jab We Met amongst others. In addition to this, Shemaroo has also produced acclaimed movies such as Omkara, and Ishqiya, to name a few.
About Shemaroo Entertainment:
Shemaroo Entertainment Limited is a leading global content powerhouse, which has played a pioneering role in the arena of content ownership, aggregation, and distribution. Shemaroo has been a core part of the Bollywood Industry and has managed to maintain many relationships with the best production houses over the years. With a diverse and growing collection of over 3700 titles, Shemaroo has offered premium content and services to customers in more than 30 countries, across several Indian languages. With the brand in existence for over six decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment, by delivering content across age groups in genres such as movies, comedy, devotional and kids. The company’s innate ability to sense the pulse of what an audience will consume, has not only helped it become a trusted partner to few of the biggest media platforms such as YouTube, Netflix, HotStar, Star Gold, Zee Cinema, Vodafone, Reliance Jio, Tata Sky, Apple iTunes, Etisalat, but has also helped Shemaroo create entertainment experiences, in ways never thought of. Today, Shemaroo has evolved to be an entrenched player in the digital ecosystem. Shemaroo also launched its own video streaming platform ShemarooMe in 2018 and recently in 2022, further strengthened its outreach in the broadcast business by launching Shemaroo Umang to the existing broadcast portfolio of Shemaroo MarathiBana and Shemaroo TV, that offers an exciting bouquet of highest TRP rated daily soaps to entertain the viewers across India.
