DUBLIN--(BUSINESS WIRE)--The "Digital Intelligence Platform Market Size, Share, Trends, By Component, By Touchpoint, By Organization Size, By End-Use, and By Region Forecast to 2030" report has been added to ResearchAndMarkets.com's offering.
The global digital intelligence platform market size is expected to reach USD 56.10 Billion in 2030 and register a revenue CAGR of 19.0% over the forecast period, according to the latest report.
Companies Mentioned
- Adobe
- IBM Corporation
- SAS Institute Inc.
- Salesforce.com Inc.
- Google LLC
- Mixpanel
- Optimizely Inc
- Mapp digital US LLC
- New Relic Inc.
- Cxense
The market is majorly driven by the growing need for accurate data insights and analytics to enable business strategies.
Rising adoption of big data and advanced analytics solutions is another key factor driving the growth of digital intelligence platform market. The ability of these platforms to provide real-time insights into customer behavior and preferences is expected to further fuel the demand for these platforms over the forecast period.
The aim of digital intelligence platform is to harness the data that is being generated by humans and devices in order to make better decisions. This platform helps organizations to gather, process, and analyze data in order to improve their performance. It also provides tools for managing and analyzing data, as well as for decision support.
Data analysis solutions that may be used in conjunction with a mobile engagement platform to extract and analyze customer behavior data are becoming increasingly popular in the business intelligence market. Digital intelligence platforms help organizations to identify customers' behavioral changes, which are early indicators of customer churn or satisfaction. Organizations can use digital intelligence platforms to generate real-time insights about their customers and prospects. These platforms enable organizations to have a better understanding of their customers by providing them with the ability to monitor, analyze, and predict customer behavior.
Digital intelligence platforms are gaining popularity among enterprises as they enable organizations to improve customer engagement and loyalty. These platforms help organizations to identify customers who are most likely to churn, and also provide them with the ability to proactively engage with these customers. Digital intelligence platforms also help organizations to better understand their target markets and understand customer buying behavior.
On-demand digital analytics platforms are widely deployed by enterprises to derive valuable insights from the ever-growing data sets. On-demand digital analytics platforms are web-based applications that allow users to measure, analyze, and optimize their digital marketing efforts. The major factors driving the growth of the on-demand digital analytics platform market include the need for real-time data analysis, increasing adoption of cloud-based solutions, and growing need for customer segmentation. However, data security and privacy concerns are restraining the market growth.
Market Segmentation
For the purpose of this report, the publisher has segmented the digital intelligence platform market based on component, touchpoint, organization size, end use, and region:
Component Outlook (Revenue, USD Billion; 2018-2030)
- Analytics
- Data management
- Engagement optimization
Touchpoint Outlook (Revenue, USD Billion; 2018-2030)
- Company website
- Mobile
- Social Media
- Web
- Kiosks & POS
- Others
Organization Size Outlook (Revenue, USD Billion; 2018-2030)
- Large Enterprises
- Small and Medium-Sized Enterprises
End-use Outlook (Revenue, USD Billion; 2018-2030)
- BFSI
- Retail & E-commerce
- Telecom and IT
- Media and entertainment
- Travel & hospitality
- Public sector
- Health care
- Others
Regional Outlook (Revenue, USD Billion; 2018-2030)
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Sweden
- BENELUX
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of APAC
- Latin America
- Brazil
- Rest of LATAM
- Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Israel
- Rest of MEA
For more information about this report visit https://www.researchandmarkets.com/r/4ce11c
