NEW YORK--(BUSINESS WIRE)--Athletic Greens, originators of the Foundational Nutrition category and creators of the daily nutrition drink AG1, announced today its partnership with The Surf Lodge, a hotel, restaurant and bar in Montauk, New York, for a month of health and wellness programming this July. The partnership includes events sponsored by Athletic Greens and opportunities to sample AG1, the nutritional supplement that combines a multivitamin, probiotics, adaptogens, phytonutrients, and more in one scoop, and aims to empower hotel guests to take ownership of their health and maximize the extra long summer days.
“We’re thrilled to partner with The Surf Lodge to give guests the opportunity to experience what we mean by Foundational Nutrition, including giving your body and especially your gut health, the nutritional support it needs to function at its best through a convenient daily habit,” said Matt Carrington, Chief Marketing Officer of Athletic Greens. “With the support of AG1 by Athletic Greens, we hope guests will move through their day knowing they started with a healthy first step to ensure their body has what it needs.”
During the month of July, guests of The Surf Lodge will have the opportunity to sample AG1 by Athletic Greens, the brand’s flagship product, throughout the property and in each room. Guests will also be able to use AG1 beach cruiser bike rentals and participate in special AG1-sponsored activities such as the “Morning Walks in Montauk” series where guests will be provided with a curated guide to the best walking trails and stops through town. Tagged “See Where The Day Takes You,” The Surf Lodge and Athletic Greens launch a packed month of fitness classes for hotel guests, with top tier instructors including Nina Agdal, Joe Holder and Kristin Sudeikis.
A destination known to welcome artists, musicians, celebrities and athletes, The Surf Lodge is not only a bohemian boutique hotel/destination/hideaway and the go-to music venue in the Hamptons, but also offers hotel guests the gift of holistic wellness and exploration. Vibrant and social by night, the guest experience at The Surf Lodge transforms by day into one that emphasizes health and wellness through rich programming with some of the industry’s most respected and inspiring instructors. The Athletic Greens partnership aims to integrate seamlessly into this ethos for a summer of intentional living.
“We're so excited to be partnering with Athletic Greens to further elevate our holistic wellness programming this summer,” said Jayma Cardoso, Founder and Creative Director of The Surf Lodge. “Health and wellbeing have always been foundational to The Surf Lodge and we're thrilled to continue offering the opportunity for guests to feel their absolute best when visiting us.”
The partnership is a key moment of Athletic Greens’ latest campaign that puts the focus on summer as more than a season - but a mindset for embracing the everyday by starting with personal health. The company will activate in multiple verticals to emphasize the importance for their community, and beyond, to take ownership of their health and cover their nutritional bases.
ABOUT ATHLETIC GREENS
Athletic Greens is a global health company with a mission to empower people to take ownership of their health through a focus on foundational nutrition. The company sells comprehensive and convenient daily nutrition products that make it easy to get the Nutritional Insurance® our bodies need. The company’s flagship product, AG1, is a foundational nutrition drink designed to remove the friction from covering the daily nutritional and gut health support needs of a modern lifestyle. AG1 combines more than 9 essential nutrition products into one convenient and great-tasting drink, giving customers an easy and efficient way to get their daily multivitamin, multimineral, probiotic, prebiotic, functional greens blend, immune support complex and more. Containing a complex blend of 75 vitamins, minerals, and whole food-sourced ingredients, AG1 contains no GMOs, no harmful ingredients, no artificial colors or sweeteners, and is diet-friendly whether you eat keto, paleo, vegan, dairy-free, gluten-free or practice intermittent fasting. AG1 is NSF-Certified for Sport, a standard sought by many professional athletes and one of the most rigorous certification programs in the supplement industry, and made in a TGA-registered facility. Athletic Greens was founded in 2010 by CEO Chris Ashenden and is a globally remote company with operations spanning North America, Europe, Asia and Oceania. Learn more at athleticgreens.com.
ABOUT THE SURF LODGE
The iconic Surf Lodge hotel and restaurant located in Montauk, New York, first opened in 2008 by Jayma Cardoso, a visionary within the hospitality, wellness, and design world. The property quickly became the most exclusive destination in the Hamptons, attracting top celebrities, notables, and influential people alike. The Surf Lodge is best known for its live concert series featuring world-class musicians such as John Legend, Jimmy Buffet, Willie Nelson, Wyclef Jean, Rüfüs du Sol, and more. In 2019, The Surf Lodge expanded, opening its sister destination, The Snow Lodge, in the premier city of Aspen.
